4. Your job…. Connect with people. Seek stories, feelings & beliefs.

5. The beginner’s mindset… Not judging Questioning everything Truly curious Finding patterns Great listener

6. SEEK and FIND Extreme Users

7. Immerse. Observe. Engage.

8. Interviewing Rules 1 st RULE: You do not say ‘usually’ when asking a question.

9. Interviewing Rules 1 st RULE: You do not say ‘usually’ when asking a question. 2 rd RULE: If someone says “I think” or states a belief or seems to prefer one thing over another, then the conversation is NOT over. Ask why that’s important.

10. Interviewing Rules 1 st RULE: You do not say ‘usually’ when asking a question. 2 rd RULE: If someone says “I think” or states a belief or seems to prefer one thing over another, then the conversation is NOT over. Ask why that’s important. 3 th RULE: Only 10 words to a question.

11. Interviewing Rules 1 st RULE: You do not say ‘usually’ when asking a question. 2 rd RULE: If someone says “I think” or states a belief or seems to prefer one thing over another, then the conversation is NOT over. Ask why that’s important. 3 th RULE: Only 10 words to a question. 4 th RULE: No binary questions, no leading questions.

12. Interviewing Rules 1 st RULE: You do not say ‘usually’ when asking a question. 2 rd RULE: If someone says “I think” or states a belief or seems to prefer one thing over another, then the conversation is NOT over. Ask why that’s important. 3 th RULE: Only 10 words to a question. 4 th RULE: No binary questions, no leading questions. 5 th RULE: Capture the interview!

13. Prepare to interview students! How are you going to make the students feel comfortable? How are you going to introduce yourselves and that you will be taking notes? What will you ask that will elicit feelings and needs?

14. interviews

15. Saturate tips good post-it behavior make your partner look good

16. Quotes Emotions Interesting Extras (beliefs, surprises, expectations, things not said) We want to learn more about… New Questions

17. Ask ‘why?’ and focus on follow-up

18. interviews

20. needfinding: discovering people’s explicit and implicit needs so that you can meet them through your designs need: a physical, psychological or cultural requirement of an individual or group that is missing or not met through existing solutions

23. …uncover needs that are meaningful to THEM. (NOT you.)

24. Quotes Emotions Interesting Extras (beliefs, surprises, expectations, things not said) Conflicts Insights Needs (as verbs)

25. Sharing of journey maps

26. Share a headline of what you learned from the students

27. Generate “How might we…” statements

29. HOW to brainstorm: Rules

30. Create a Dashboard containing things learned and things for moving forward. Possible ideas for each categories: learned: Illuminating quotes Interesting extras Big events Insights Conflicts Needs Moving forward: Who to connect with HMW statements Relevant theories Future Immersion Future Observation Future Engagement Opportunities