1. Grenada Hotel & Tourism Association

2. Email Marketing Campaign Clevon J. Noel IT Officer Grenada Hotel & Tourism Association April 9, 2013

3. Grenada Hotel & Tourism Association How To Create An Email Marketing Campaign Define your Audience Determine the Purpose Outline your Goals Determine the Frequency Create a Timeline

4. Grenada Hotel & Tourism Association Define Your Audience

5. Grenada Hotel & Tourism Association Determine Your Purpose

6. Grenada Hotel & Tourism Association Define Your Purpose Your purpose answers the following questions: Why does this audience want to hear from me? What useful information can I provide to this audience? What do I want to accomplish with my email marketing?

7. Grenada Hotel & Tourism Association Outline Your Goals What is your goal How you would go about achieving your goal How will you measure your goal

8. Grenada Hotel & Tourism Association Determine Your Frequency

9. Grenada Hotel & Tourism Association Create a Timeline Day 1? – Topics to include Day 2? – Content & Images Day 3? – Create Campaign Day 4? – Send Campaign

10. Grenada Hotel & Tourism Association Thank You Clevon J. Noel IT Officer Grenada Hotel & Tourism Association www.ghta.org cnoel@ghta.org