2. What is the Internet? Internet in the early years Developed in 1975 by the Pentagon Used to enhance national security Share text Very difficult to use The European Particle Physics Lab first conceived the World Wide Web HTML Hypertext Markup Language Basic and flexible programming that links one html page to another Internet in the early years Developed in 1975 by the Pentagon Used to enhance national security Share text Very difficult to use The European Particle Physics Lab first conceived the World Wide Web HTML Hypertext Markup Language Basic and flexible programming that links one html page to another

3. Personal Computers 42.1% of US households own a PC 80% with hhi of 75k+ own a PC Internet Access 83M US adults have Internet access 40% of the US population 16 and older 17.2M new users in the next 12 months Worldwide, 7 new people log on to the Internet every second. Personal Computers 42.1% of US households own a PC 80% with hhi of 75k+ own a PC Internet Access 83M US adults have Internet access 40% of the US population 16 and older 17.2M new users in the next 12 months Worldwide, 7 new people log on to the Internet every second. America is on the Net!

4. Web Usage by 2002 Users will grow to 399 million eCommerce revenue will grow to $734b Web Usage by 2002 Users will grow to 399 million eCommerce revenue will grow to $734b According to Yahoo “Internet is an ACTIVE medium with an ACTIVE consumer.”

5. IntelliQuest Survey: Typical Usage Average online hours per week: 12.1 eMail, searching for info, reading news, job-related activities and paying bills & shopping eCommerce Activities: Last 3 Months 70% had shopped online 28% had made at least one online purchase IntelliQuest Survey: Typical Usage Average online hours per week: 12.1 eMail, searching for info, reading news, job-related activities and paying bills & shopping eCommerce Activities: Last 3 Months 70% had shopped online 28% had made at least one online purchase Internet Usage

6. Radio on the Net According to BRS Media… There are 10,000+ US Commercial Radio stations 4300+ have some Internet presence More that 1200 now steam audio Typical Radio Internet sites cover a wide variety of Internet strategies. According to BRS Media… There are 10,000+ US Commercial Radio stations 4300+ have some Internet presence More that 1200 now steam audio Typical Radio Internet sites cover a wide variety of Internet strategies.

10. There are more than 200 Internet-Only Radio stations... There are more than 200 Internet-Only Radio stations...

11. Internet Radio There are two types of Radio Internet companies Service providers broadcast.com, radiowave.com, webradio.com Competitors for online listening spinner.com, imagineradio.com, realnetworks There are two types of Radio Internet companies Service providers broadcast.com, radiowave.com, webradio.com Competitors for online listening spinner.com, imagineradio.com, realnetworks

12. Internet Radio Internet Radio sites are making waves 27% of Internet users have listened to Radio on the Web; up from 18% last year 21% of Internet users listen at work 25% listen at home Internet use cuts into time spent with other media 13% spend less time with Radio less 35% spend less time viewing tv Internet Radio sites are making waves 27% of Internet users have listened to Radio on the Web; up from 18% last year 21% of Internet users listen at work 25% listen at home Internet use cuts into time spent with other media 13% spend less time with Radio less 35% spend less time viewing tv

13. Radio & Webcasting Top 5 Radio Stations by Format

14. Internet Listening According to broadcast.com, the top 5 most accessed stations are... KPLX, Dallas; KRBE, Houston; KDGE, Dallas; WFBQ, Indianapolis; WFMT, Chicago A very popular Internet station would get about 50,000 visitors per day. According to broadcast.com, the top 5 most accessed stations are... KPLX, Dallas; KRBE, Houston; KDGE, Dallas; WFBQ, Indianapolis; WFMT, Chicago A very popular Internet station would get about 50,000 visitors per day.

15. Getting into the Game Traditional broadcasters are launching their own Internet plays... KIIS, Los Angeles will launch the first Internet only Radio station programmed by a traditional broadcaster Launch is Labor Day The “Next 40” as oppose to “Top 40” Other Radio groups have similar plans Traditional broadcasters are launching their own Internet plays... KIIS, Los Angeles will launch the first Internet only Radio station programmed by a traditional broadcaster Launch is Labor Day The “Next 40” as oppose to “Top 40” Other Radio groups have similar plans

16. Groups on the Web AMFM has launch three Interent divisions AMFMi will develop and manage a network of local web portals. AMFM.com serves as the online broadcasting entity streaming media to AMFMi websites AMFM Equities allows Chancellor to participate in the growth of select Interent companies AMFM has launch three Interent divisions AMFMi will develop and manage a network of local web portals. AMFM.com serves as the online broadcasting entity streaming media to AMFMi websites AMFM Equities allows Chancellor to participate in the growth of select Interent companies

17. Groups on the Web CBS online strategy Offer Internet companies national exposure through tv, Radio and outdoor units Trade advertising for a stake (30%) in select Internet companies Offer it’s Internet unit as a separately traded stock Current interests in nine companies SportsLine, Storerunner, MarketWatch, Medscape and jobs.com CBS online strategy Offer Internet companies national exposure through tv, Radio and outdoor units Trade advertising for a stake (30%) in select Internet companies Offer it’s Internet unit as a separately traded stock Current interests in nine companies SportsLine, Storerunner, MarketWatch, Medscape and jobs.com

18. Groups on the Web CBS Infinity Will offer an independently run website featuring its 160 stations Site will feature additional content Howard Stern Don Imus CBS Infinity Will offer an independently run website featuring its 160 stations Site will feature additional content Howard Stern Don Imus

19. Site Objectives ANA Study of 121 member companies Top three website objectives Provide product/service info Build brand/corporate awareness Improve brand/corporate image Average cost per site: $252,500 Average annual cost to maintain: $182,000 44% of companies are selling online ANA Study of 121 member companies Top three website objectives Provide product/service info Build brand/corporate awareness Improve brand/corporate image Average cost per site: $252,500 Average annual cost to maintain: $182,000 44% of companies are selling online

20. Radio Strategies Radio uses the Net to... Enhance... Extend... Radio Strategies Radio uses the Net to... Enhance... Extend... the value of on-air brands the scope of service offerings

21. Radio Strategies Enhance On-Air Brand: Content related Re-purpose signal Programming support Music, personalities, contesting Community support Off-air programming Extra detail for news, sports, etc., artist profiles, promotional support Radio Strategies Enhance On-Air Brand: Content related Re-purpose signal Programming support Music, personalities, contesting Community support Off-air programming Extra detail for news, sports, etc., artist profiles, promotional support

22. Radio Strategies Extend Service Offerings: Revenue strategies Online support for on-air advertising Banner Ads Content related sales Database E-mail E-commerce Affiliations/partnerships Radio Strategies Extend Service Offerings: Revenue strategies Online support for on-air advertising Banner Ads Content related sales Database E-mail E-commerce Affiliations/partnerships

23. Radio and the Internet are great partners

24. What makes Radio and Internet great partners? Radio reaches almost everyone Radio reaches 76% daily, 96% every week People spend more 6am-6pm time with Radio than any other medium Radio is pervasive 37% of listening takes place at home, 41% in cars, 21% at work For 65% of US adults, Radio is their number one choice at-work What makes Radio and Internet great partners? Radio reaches almost everyone Radio reaches 76% daily, 96% every week People spend more 6am-6pm time with Radio than any other medium Radio is pervasive 37% of listening takes place at home, 41% in cars, 21% at work For 65% of US adults, Radio is their number one choice at-work

25. Worldwide Web Series of html pages served from computers all over the world and link together. eMail System for sending electronics messages from of pc to another. Newsgroups The Internet’s bulletin board, used for posting public messages.

26. Ad Banner A graphic advertisement on a Web page, often includes the logo & the name of the advertiser. Banners are typically linked to the advertiser's website. This is called a click-through. Ad Banner A graphic advertisement on a Web page, often includes the logo & the name of the advertiser. Banners are typically linked to the advertiser's website. This is called a click-through.

27. URL Address A string of unique characters that identify a website. Like: http://www.rab.com.

28. Bookmark A feature within your browser that let you mark and return to frequently used sites.

30. Cookie A tag that attaches to the IP address of a visitor when he or she first enters a Web site. It often tracks the last time a site was visited and how many times visited. Cookie A tag that attaches to the IP address of a visitor when he or she first enters a Web site. It often tracks the last time a site was visited and how many times visited.

31. Hits This is what most server logs readily track...the number of times a website element is accessed.

33. Home Page The first screen seen when visiting a Web site. A home page often has a welcoming message and links to other pages on that server or other servers. Home Page The first screen seen when visiting a Web site. A home page often has a welcoming message and links to other pages on that server or other servers.

35. HTML A very straight forward, easy to understand programming language used to create most web pages. Java Programming language used to create small applications that run on the web.

36. Is the Internet going to change Radio? Yes! It’s coming and it’s coming fast. Broadcasters must be ready. - Gary Fries, RAB President/CEO. Radio and the Internet NAB: State of the Industry