1. Industrial Alliance Groupe Financier Key Consulting Stephanie Chabot Shana Labrecque Philippe Latreille

2. Mandate Objectives: Foster Brand Equity Increase number of prospects Increase Sales IntroductionAnalysisAlternativesRecommendationImplementationConclusion To develop a strategy which will enable iA to increase the amount of prospects and life insurance sales for the 18-25 age range in Canada

3. Key Considerations Unsought Product IntroductionAnalysisAlternativesRecommendationImplementationConclusion Education Loyalty Financial Impact

4. The Life Insurance Industry IntroductionAnalysisAlternativesRecommendationImplementationConclusion Value must be demonstrated is required to be differentiated in this industry High barriers to entry Growth Consolidation $4.195 B industry 22 million subscribers 1 2 3

5. Competition IntroductionAnalysisAlternativesRecommendationImplementationConclusion A unique offering is required to differentiate value Financial Institutions Insurance Companies

6. iA Groupe Financier IntroductionAnalysisAlternativesRecommendationImplementationConclusion With an established network in place, rejuvenation will attract customers Established Player Diversified Portfolio Stakeholders Advisors Independent Brokers Employees Customers + family 1 2 3

7. Target Market – Max IntroductionAnalysisAlternativesRecommendationImplementationConclusion A seamless ominichannel experience needs to be created to simplify process Works/studies, socializes, CSR, social consumption, humour, gamification What does he do? Advantages, lower cost, investment for future Why should he buy? 18-25 years old Who is Max? Denial of termination, Education, financial limititations Why doesn’t he buy?

8. Products and Services IntroductionAnalysisAlternativesRecommendationImplementationConclusion Models exist to satisfy different needs and must be clearly communicated Temporary Life Insurance -Terms -Temporary needs -Financial Limitations Complete Life Insurance -Until death -Stable premiums Universal Life Insurance -Life Insurance -Portion of savings

9. Who should iA target? IntroductionAnalysisAlternativesRecommendationImplementationConclusion Companies Parents Consumers 1. 2. 3.

10. Decision Criteria IntroductionAnalysisAlternativesRecommendationImplementationConclusion Ease of Convertibility Sustainability Timeliness Market Potential

11. Decision Matrix IntroductionAnalysisAlternativesRecommendationImplementationConclusion CompaniesParentsConsumers Market Potential Ease of Convertibility Sustainability Timeliness

12. Recommendation IntroductionAnalysisAlternativesRecommendationImplementationConclusion Targeting customers directly will best enable iA to increase the amount of prospects and life insurance sales for the 18-25 age range in Canada

13. Communication IntroductionAnalysisAlternativesRecommendationImplementationConclusion Communication Objective Increase the level of perceived relevance of life insurance amongst the 18-25 age group Communication Message Industrial Alliance is your trusted life insurance advisor, guaranteeing Simplicity Convenience Customizability

14. Recommendation IntroductionAnalysisAlternativesRecommendationImplementationConclusion Industrial Alliance, your Intelligent alliance Industrielle Alliance, votre alliance intelligente

15. Implementation at a Glance IntroductionAnalysisAlternativesRecommendationImplementationConclusion Prospecting (0-4 months) Mobile Intelligent Alliance Application Online PR Customization (4-8 months) PR Contest (Internal & External) Advertising Campaign Coverage (8+ months) Partnership Upselling & Cross selling opportunities Referral

16. Prospecting Phase (0-4 Months) IntroductionAnalysisAlternativesRecommendationImplementationConclusion iA First Step – Profiling (data collection) Intelligent Rewards Savings Tracker Gamification Integration + discount (Nike fuel band, Fitbit…) My iA profile Community post & event notification Intelligent Alliance Application Email Blast & targeted Ads + Blogs

17. Prospecting Phase (0-4 Months) IntroductionAnalysisAlternativesRecommendationImplementationConclusion Online Search engine marketing (save money, smart investment, intelligent investment etc.) Website (community posts & integrated intelligent adviser) Public Relations Intelligent Ambassadors, employees, independent brokers Major regions Physical test with intelligent alliance gear Application introduction

18. Customization Phase (4-8 Months) IntroductionAnalysisAlternativesRecommendationImplementationConclusion Ad Campaign Traditional: Intelligent vs unintelligent decisions (parachute) Out of Home: Bars, cinemas, public transportation services, metro blitz Online: YouTube pre-roll, Banners, Mobile Quiz up Trivia crack

19. Customization Phase (4-8 Months) IntroductionAnalysisAlternativesRecommendationImplementationConclusion Public Relations Intelligent ambassadors Events (Spartan Race, Iron man, Tour de l’ile etc.) Contest Internal: 5 best salesmen win a trip California (Silicon Valley) External: Win your insurance policy for 10 years Social Media-most intelligent decision

20. Coverage Phase (8+ Months) IntroductionAnalysisAlternativesRecommendationImplementationConclusion Partnership Transportation: Uber, Bixi Food: Sobeys-Loblaws, Freshii, Chocolats Favoris Inc. ;) Fitness: Goodlife Fitness, Energie Cardio Upselling + Cross selling Other iA services Referral ProgramMedical Application Integration

21. Budget IntroductionAnalysisAlternativesRecommendationImplementationConclusion In CDN dollars Ambassadors40,000 Contests35,000 OOH880,000 Intelligent App450,000 SEM900,000 Mobile150,000 Banners125,000 YouTube Preroll250,000 Video Production95,000 Launch Event30,000 Total$2,955,000

22. Budget IntroductionAnalysisAlternativesRecommendationImplementationConclusion Assumptions* New Revenues $1000/year and 20,000 new policies ROI = 5.77

23. Mandate Objectives: Foster Brand Equity Increase number of prospects Increase Sales IntroductionAnalysisAlternativesRecommendationImplementationConclusion To develop a strategy which will enable iA to increase the amount of prospects and life insurance sales for the 18-25 age range in Canada

24. Thank you! Any Questions? Key Consulting Stephanie Chabot Shana Labrecque Philippe Latreille