1. Path of Outreach Evergreen Rural Library Experience Yu Zhang, CERLS 2011.6

2. EEF - 2001 @ CA, USA CERLS - 2002 @ China

3. Datong No. 6 High School, Qinghai, 2002

4. 06/14/11 Evergreen - Improving Information Literacy 25 School Library Development - Longitudinal Time Reach (Space, Population) Service Capacity Circulation Automation, Reading Promotion Library’s Role in Teaching & Learning Serving Community

5. 06/14/11 Evergreen - Improving Information Literacy 26 Community Library Development - Longitudinal Time Reach (Space, Population) Service Capacity Circulation Automation, Reading Promotion Customized Services for different population groups Community Info & Cultural Center

6. Programs for Service Development Small projects – Vehicle for libraries to improve basic service. One-year. Extended projects - Libraries in one region collaborate in projects to extend the breadth and depth of services. Larger in scope and last several years.

7. 06/14/11 Evergreen - Improving Information Literacy 4 Evergreen Library Cluster Regional （ County ） Library Network － Community Library Cluster  School Library Cluster High School Library Middle/Primary School Library Agricultural Park Library Village Book Station County Public Library Town Cultural Station Town Cultural Station Grassroot Private Library

8. 18 CENTRAL LIBRARIES Qinghai 青海 : 3 Gansu 甘肃 : 5 Shaanxi 陕西 : 2 JiangSu 江苏 : 2 Yunnan 云南 : 2 Guizhou 贵州 : 2 Shaanxi 山西 : 2 25 Satellite Libraries Beijing 北京 1 book barn for 4 migrant schools 40+ Libraries in 8 Provinces

9. Principles of Outreach Focusing on what matters to local people Involving local people as the key actors in the initiatives Promoting local partnerships Evaluating projects for sustainability

10. Outreach Element I – Locally Initiated Projects Small projects - Grants to schools and community libraries to fund locally initiated one-year projects. Study of Local “Living Fossil” Jellyfish, 2009 Wende High School Library, Zhenyuan, Guizhou

11. Outreach Element I – Locally Initiated Projects (Cont’d) Tongwei Ballad, 2010 Xichuan Agricultural Park Library, Tongwei, Gansu

12. Outreach Element II – From School to Community Invite parents to libraryRead to the grandparents

13. Outreach Element II – From School to Community (Cont’d) School library brings bean cultivation techniques to local farmers, Lijiashan, Qinghai, 2007

14. Outreach Element III – Partnership Collaboration within school library cluster, within community library cluster, and between school & community library clusters Collaboration with governmental, industrial, cultural, and educational entities

15. Example Soil Analysis @ Tongwei, Gansu – Small project, Jan. 2008 – Dec. 2008 ICT Training for Farmers @ Tianzhu, Gansu - Extended project, May 2009 - May 2012 Oral Healthcare Education @ Tongwei, Gansu – A component of Healthcare Education (Extended project), July 2009 - July 2012

16. Gansu Landscape Tianzhu in June Tongwei in July Tianzhu in AprilTongwei Village Residence

17. Soil Analysis @ Tongwei No. 1 High School, 2008

18. ICT Training for Farmers @ Tianzhu, 2009-2012

19. Partners & their Roles Tianzhu No. 1 High School

20. Partners & their Roles (Cont’d) 6 village schools in 4 agricultural areas

21. Partners & their Roles (Cont’d) CERLS –Help design the training contents and approach –Explore ways that remote volunteer teams can assist local teams in program design, execution and evaluation –Explore ways that the project impact can be evaluated

22. Sample Activities – Tianzhu No. 1 High School

23. Sample Activities - 6 Village Schools

24. Sample Activities - CERLS An online forum for trainees

25. Oral Healthcare Training @ Tongwei, 2009-2010

26. Partners & their Roles Tongwei No. 1 High School

27. Tongwei Public Library Partners & their Roles (Cont’d)

28. Sample Activities - Colgate Colgate –Provides training material sets, each including tooth model, wall map, “Adventure to the Tooth Kingdom” cartoon. –Donates 33,000 tooth cleaning kits as giveaways

29. Sample Activities – Tongwei No. 1 High School

30. Sample Activities – Satellite Schools

31. Sample Activities – Tongwei Public Library

32. Outreach Element IV– Evaluation Outcome-based Planning and Evaluation (OBPE) A systematic way to plan user-centered programs and to measure whether they have achieved their goals Goes beyond documenting what you did and measures what difference you made in the life of your audience - how has your audience changed?

33. Self-paced OBPE Training Evergreen Shaping Outcomes Course http://evergreeneducation.org/wikipub/tiki-index.php Adapted Model from Institute of Museum and Library Services http://www.shapingoutcomes.org/course/index.htm

34. The Logic Model SITUATION ACTIVITIES SERVICES INPUTSOUTPUTS Resources a program uses Quantity of work, products, and participants The context of the program -organization’s mission -audience needs ACTIVITIES Development & management tasks SERVICES Services to audiences Change in target audience in -knowledge -skill -attitude -behavior -status -condition OUTCOMES EVALUATION

35. The Logic Model Worksheet Major sections ( http://evergreeneducation.org/wikipub/tiki- index.php?page=OBPE_logic_model ): http://evergreeneducation.org/wikipub/tiki- index.php?page=OBPE_logic_model Project Purpose Statement Audience Needs Assessment Project Partners and Stakeholders Project Elements Learning Objectives/Service Outcomes => Service => Activities => Inputs and Work Products Outcomes Evaluation Budget and Division of Responsibilities Among Partners

36. It is for these smiles that we reach out … Along the way we discover our value and strength.

38. Backup Slides