1. june 14th 2012 Jon Schainker, Senior Producer. Educational Technology Services. UC Berkeley DIY Video

2. Educational Technology Services iTunes U

3. DIY Video ✤ What’s the big deal with video? ✤ Some grounding principles ✤ A few hands-on tips ✤ To DIY or not to DIY? ✤ Some resources

4. Video: What’s the big deal ✤ The revolution will be televised....youtube uploads 3 days of video per minute. (youtube press release 6/8/12) ✤ Video will soon be 90% of internet traffic (Robert Kynci, VP of Global Content, YouTube,2012) ✤ We will watch videos online 60% of the time they are found. (website magazine 2012 ✤ “A minute of video is worth 1.8 million words.” - Dr. James McQuivey, Forrester Research, 2009)

5. Video: The Media Pie ✤ We spend 11.5 hrs a day consuming media, 4.5 hrs of video a day (eMarketer, 2012)

6. Video: MOBILE VIDEO ✤ 1/2 of all phones today are smartphones. (128 million in US alone)50% of smartphone owners watch videos on their phones. (eMarketer,2012)

7. How do you distinguish your video online?

8. Today’s Grounding Principles ✤ Hook ‘em quick. You have 7-9 seconds to grab a viewer’s attention Who you are, what you’re communicating, and why its important to them. ✤ Keep it short. 66% will watch online video for up to 2 minutes. 37% will watch for 3-5 minutes (marketingcharts.com.2012) ✤ Consider the destination. cross platform video. multitasking audience ✤ Assess and Adapt.

9. Tips of the trade ✤ Effect to Cause model-what do you want to say to whom and why ✤ Pre-Production - audience, scripting, budget ✤ Production - lighting, camera, sound, framing ✤ Post production- keep it simple, titles, b-roll, music ✤ Distribution, Metadata, and copyright.

10. To DIY or Not to DIY? ✤ The audience definition should dictate your medium requirements ✤ Consider your objectives, budget, resources, timeline, bandwidth, expertise ✤ Consider going PRO -, review portfolio, references, make sure you get along, define the budget and deliverables. ✤ Professionally produced video outperforms user generated video (DIY) by 30% (comscore 2012) ✤ You only have one chance to make a first impression

11. Some video resources ✤ Production Resources www.camtasia.com, youtube/create www.camtasia.com ✤ Post production Resources youtube/editor, imovie, ✤ Distribution resources facebook, twitter, youtube, itunesU, email, mobile, ✤ Live event resources livestream, ustream, justintv, youtube ✤ Contact us: avrequests@media.berkeley.edu avrequests@media.berkeley.edu

12. THANKS jon Schainker jon@media.berkeley.edu 510-507-2416