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GL-eNestlé Video communities Potential –YouTube launched in February 2005 –5 months later 3 million videos viewed each day –April 2006, 35’000 new videos.

Published byDenis Johns Modified over 8 years ago

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Presentation on theme: "GL-eNestlé Video communities Potential –YouTube launched in February 2005 –5 months later 3 million videos viewed each day –April 2006, 35’000 new videos."— Presentation transcript:

1 GL-eNestlé Video communities Potential –YouTube launched in February 2005 –5 months later 3 million videos viewed each day –April 2006, 35’000 new videos uploaded daily and 30 to 40 million clips viewed everyday –Top six video sites gain twice as much traffic as top six US broadcast networks websites

2 GL-eNestlé Video communities Typical content –Short videos (YouTube has 10 mn limit for regular users) –Self-made content targeted at friends and family, boosted by proliferation of camera phones and cheap video editing tools Issues –Copyright of share material, e.g. uploading captured TV clips up Vs. Gaining popularity for existing TV programs with viral videos

3 GL-eNestlé Video communities Tools and services –Top six video sites: YouTube, MSN Video, Yahoo Video, Google Video and iFilmYouTubeMSN VideoYahoo VideoGoogle VideoiFilm –Online video editors: JumpCut and EyeSpotJumpCutEyeSpot –Uploading any video format and optimizing clips for Web, mobile phones, iPods, PSP: VPod.tvVPod.tv –Browser based tools for translating subtitles: dotSUBdotSUB

4 GL-eNestlé Video communities

5 GL-eNestlé Video communities

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