1. Matt Raymond| Haltermans Automotive Group | Digital Marketing Manager | matt_raymond@haltermans.com Life of the Lead Matt Raymond Please feel free to tweet @matt_raymond1

2. Matt Raymond| Haltermans Automotive Group | Digital Marketing Manager | matt_raymond@haltermans.com l Proven Solutions and Proven Results to help ATTRACT, SATISFY & RETAIN more customers… PROFITABLY!

3. Matt Raymond| Haltermans Automotive Group | Digital Marketing Manager | matt_Raymond@haltermans.com What you need to know to start? Purpose: Purpose creates vision and passion Principles: Time honored guidelines immune to change Strategy: A Holistic strategy that identifies current and desired state with a step-by-step action plan that closes the gap. People: Improve People, Improve Results Process: Customer friendly processes that result in sales, profitability, CSI and loyalty Technology: Technology can be used to automate processes and make people more effective and efficient.

4. Just as an Air Traffic Control tower, we need to have 100% accountability of two areas: Inbound (SHOWROOM, SERVICE, PHONE, internet, chat, text) Traffic! Outbound (sold follow-up, unsold follow-up, lease renewals, retail renewals, prospecting and service) Traffic! As we go forward today I will explain the principles and how from the time of take off to the time of landing we implement an air traffic control process.

5. Flight is leaving the “other airport” “Inbound Lead” Profound knowledge Phone call, email, text. Customer is sizing up your dealership. No problem We know some of the things the customer is looking to accomplish. How do we prepare?

6. The plane is in the air! Set the stageManager confirmation This is the part where the sales rep goes out and pulls up the vehicle of interest. Ensure the vehicle is gased, cleaned and has no lights on. Balloons blown up and VIP welcome sign hung up on mirror.

7. This is my favorite part here! The plane has arrived and we get to put into place many of our principles. 100% C2 Benefit/Request Act and Re-Act TLC2 Positive Mental Attitude

8. Y ou have now appraised their car, test drove your car and stamped the hood. Me, Money, Machine Don’t Play God

9. Now your customer has made their purchase. What will you do to retain them as customers for life? Customers for life

10. In closing I hope that you have all gathered something to bring to your dealership. I would be more than happy to answer any questions.

11. CONTACT INFO Full Name: Matt Raymond Company: Haltermans Automotive Group Job Title: Digital Marketing Manager Email: matt_raymond@haltermans.com Share an important takeaway you received from this session @matt_raymond1 using hashtag #DD20 for a chance to win an iPad