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Visit Seattle CONFIDENTIAL STIA Subset - Transient November YTD Occupancy Comparison STIA Subset - Transient November YTD ADR Comparison STIA Subset -

Published byStewart Grant Modified over 9 years ago

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Presentation on theme: "Visit Seattle CONFIDENTIAL STIA Subset - Transient November YTD Occupancy Comparison STIA Subset - Transient November YTD ADR Comparison STIA Subset -"— Presentation transcript:

1 Visit Seattle CONFIDENTIAL STIA Subset - Transient November YTD Occupancy Comparison STIA Subset - Transient November YTD ADR Comparison STIA Subset - Transient November YTD RevPAR Comparison Source: Smith Travel Research (5 Yr. Avg. 2010-2014) STIA Transient Occupancy, ADR and RevPAR Comparison Month & Weekend

2 Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I November 2015 vs November 2014 OccupancyAverage Room RateRevPAR Segment 20152014% Change20152014% Change20152014% Change Bellevue Eastside 70.070.7182.90174.574.8128.07123.513.7 Portland Central City 74.877.6-3.7162.57152.106.9121.53118.013.0 Seattle TIA 76.077.7-2.2167.08164.931.3126.95128.14-0.9 Vancouver Downtown 69.170.9-2.5126.07142.81-11.787.16101.25-13.9 Source: Smith Travel Research

3 Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I November YTD Source: Smith Travel Research OccupancyAverage Room RateRevPAR Segment 20152014% Change20152014% Change20152014% Change Portland Central City 82.181.80.4180.39160.4912.4148.08131.2712.8 Seattle TIA 84.183.30.9201.77186.578.1169.59155.459.1 Bellevue Eastside 77.378.1-1.1189.72176.437.5146.56137.776.4 Vancouver Downtown 78.875.64.1158.65161.32-1.7124.94122.042.4

4 Visit Seattle CONFIDENTIAL *City collections are booked to the month for which they were collected (not collection date) **As of 12.31.15,November Outstanding: Grand Hyatt, Hotel Monaco, Inn @ Queen Anne & Warwick Hotel JanFebMarAprMayJunJulAugSepOctNovDec 2015 YTD Total 2015 Budget Total Variance City Collections* $503,586$506,328$608,665$621,401$640,300$659,364$690,997$708,673$656,528$643,668$465,082**$6,704,592$6,849,600 ($145,008) November YTD Collections

5 Visit Seattle CONFIDENTIAL November YTD Expenses Total Expenses: $7,479,454

6 Visit Seattle CONFIDENTIAL Arrivals With First Intended Address of WA State May 2015 YTD December 2013 YTD Arrivals To Seattle Source: U.S. Department of Commerce, Office of Travel and Tourism Industries

7 Visit Seattle CONFIDENTIAL Media Value Report November 2015 YTD International Advertising Equivalency *Includes generated and non-generated revenue

8 Visit Seattle CONFIDENTIAL Inbound/Outbound Activities Visit Seattle Tourism Development November Tourism Development Activity Inbound In November, the Tourism Development hosted 3 inbound travel trade and media FAMs with 6 attendees from France and Japan. Outbound China Mission November 1-7, 2015

9 Visit Seattle CONFIDENTIAL Monthly Activities & Website Analytics VISITSEATTLE.tv went live on 9/14/15 with the launch of Seattle First Takes, quickly followed by Sounds by the Sound.

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