1. #GoingViral giulia_bonelli, formicablu Using social media to promote research CAGLIARI, 25.11.15

2. Do you _ _ _ _ _ _ your research?  Blog about  Discuss on Facebook or LinkedIn  Tweet about  Use other social media tools to promote

3. Social Media & Research: Rethinking the way we

4. Internet Worldwide: January 2015

5. Time on Social Media: January 2015

6. Internet Power 2 SIDES … SAME COIN! WEB 2.0 SOCIAL MEDIA Anyone can publish Anyone can connect

7. Social Media and trends Facebook Twitter YouTube LinkedIn The main are:

8. The Facebook World

9. Facebook: Did you know…  968 million people log onto Facebook daily  300 million pictures uploaded per day  The Like and Share Buttons are viewed across almost 10 million websites daily  5 new Facebook profiles are created every second  There are 83 million fake profiles  Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded

10. Facebook: What is more shared? Source: https://tools.bluestatedigital.comhttps://tools.bluestatedigital.com

11. Facebook: What is more shared? Source: https://tools.bluestatedigital.comhttps://tools.bluestatedigital.com BUT… Facebook Users Are Posting 75% More Videos Than Last Year

12. Facebook Case Study: Paris Safety Check, 13 th November 2015

13. Previous case: Japan Earthquake and tsunami, 11 st March 2011

14. The Twitter Philosophy The world in 140 characters

15. Twitter: Did you know…  500 + million users on Twitter  340 million tweets posted per day  1.6 billion search queries per day

16. Twitter Case Study: Arab Spring, 2011 Andy Carvin From personal profile to information source 1.200 tweets in 48 hours

17. Andy Carvin story

21. Andy Carvin case study: From social media to papers and conferences

22. Social Media and Research: a new alliance?

23. Twitter and Research: personal communication Connecting with researchers around the world and the public

24. Doctors using Twitter?

25. Twitter Doctors Directory

26. Use Twitter to…

27. The #HASHTAG Kingdom Using # to amplify the sharing of specific research activities / events

28. Twitter tips & tricks  Keep it short: 140 characters including links, # and @ (but less is better!)  Ask your followers questions. There's no easier way to engage someone than to ask their opinion  Use links, video, pictures  Use # and @, but not too much!  Spare space: Shorten hyperlinks using sites such as bitly.com, ow.ly or tinyurl.com  Use Twitter lists  Update the profile you follow  Timing of publication

29. When?

30. Facebook and Research: Collective communication Using groups and pages to connect with other researches and the public

31. Universities and Research Institutes & European Projects

32. Examples

34. Facebook tips & tricks  Target your audience  Like key figures, publishers and organizations in your field to see popular or trending topics, share relevant content and weigh in on points of discussion.  Don’t like everything  Avoid automatic posting  Use links, video, pictures  Use short titles  Timing of publication

35. OPEN ISSUES Risks of social media use for research?  Privacy  Confidentiality  Banality  Authority and quality  Information overload

36. Private VS Public?

37. Thank You!