1. By: Melissa Zea & Megan Coughlin

2.  Has anyone drank a Four Loko? If so, did you continue to purchase and consume? If not, why?  What are your opinions regarding the ban of Four Loko? Pro? Con?

3.  “One of the most dangerous new alcohol concoctions”  FTC is investigating whether the drinks are explicitly designed to attract under aged drinkers  Four Loko is under revision of FDA  Co-Founder of Phusion Projects believes Four Loko is being unfairly singled out

4.  After an incident at Central Washington University, the ban of Four Loko beganFour Loko  College students mixed Four Loko with hard alcohol  Police officials initially believed the students’ drinks were laced with a date rape drug  9 hospitalized  1 near death

5. CONTENTSVARIETIES  Fruit Punch  Blue Raspberry  Lemonade  Watermelon & Cranberry Lemonade  Lemon-Lime  Orange Blend  UVA  Alcohol, Caffeine, Taurine, Guarana  12% alcohol in a 23.5 oz can  Affordable About $2-4 a can “You can get drunk for $5 all night.”

6.  States that have banned Four Loko thus far: Oregon Oklahoma Utah Washington New York Michigan City wide ban in Chicago

7.  Product placement Convenience in location – Grocery Stores Four Loko located in refrigerated aisles next to non-alcoholic energy drinks  Social needs Acceptance, Need to Belong  Hedonic consumption Need for excitement Escape mundane aspects of life  Perceptual Defense Many consumers are aware of dangers and still choose to purchase/ consume Four Loko

8.  http://www.google.com/imgres?imgurl=http://www.artzberger.com/BeerCans/newcans/canpics/Four_Loko_ BlueJan10.jpg&imgrefurl=http://www.cnet.com/ http://www.google.com/imgres?imgurl=http://www.artzberger.com/BeerCans/newcans/canpics/Four_Loko_ BlueJan10.jpg&imgrefurl=http://www.cnet.com/  http://www.schillingdistributing.com/brandlogos/Four%20Loko%20Logo2.jpg http://www.schillingdistributing.com/brandlogos/Four%20Loko%20Logo2.jpg  http://articles.latimes.com/2010/oct/27/nation/la-na-blackout-in-a-can-20101027 http://articles.latimes.com/2010/oct/27/nation/la-na-blackout-in-a-can-20101027  http://www.youtube.com/watch?v=03skL35IjFI&feature=related http://www.youtube.com/watch?v=03skL35IjFI&feature=related  http://www.youtube.com/watch?v=KVWWre8tn_U http://www.youtube.com/watch?v=KVWWre8tn_U  http://3.bp.blogspot.com/_Za0Xiudbxis/TPKeXnkQpLI/AAAAAAAAAQ0/kNW8COR0zzA/s1600/alg_four_loko. jpg http://3.bp.blogspot.com/_Za0Xiudbxis/TPKeXnkQpLI/AAAAAAAAAQ0/kNW8COR0zzA/s1600/alg_four_loko. jpg  http://flavorwire.com/wp-content/uploads/2010/11/four-loko-tattoo.jpg http://flavorwire.com/wp-content/uploads/2010/11/four-loko-tattoo.jpg  http://thehullabaloo.com/wp-content/uploads/2010/12/FourLoko_info.jpg http://thehullabaloo.com/wp-content/uploads/2010/12/FourLoko_info.jpg  http://cdn.fd.uproxx.com/wp-content/uploads/2010/11/FourLoko-Girls.jpg http://cdn.fd.uproxx.com/wp-content/uploads/2010/11/FourLoko-Girls.jpg  http://www.nytimes.com/2010/10/27/us/27drink.html?_r=1 http://www.nytimes.com/2010/10/27/us/27drink.html?_r=1