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Published bySherman Jenkins Modified over 9 years ago
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Nirma Payal Patel (1335) MBA – IV
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Product – Brand Relationships Products (Brand Name) Product Categories Parent Brand Nirma Consumer Products Soaps (NIMA) Detergent (NIRMA SUPER/ NIRMA POPULAR)Salt (NIRMA SHUDDH) Scouring Products (NIRMA CLEAN / NIRMA BARTAN BAR) Industrial Products Various Chemicals
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Product – Brand Relationships Products (Brand Name) Product Categories (Brand) Parent Brand Nirma Consumer & Industrial Products Education Services (NIRMA UNIVERSITY OF SCIENCE AND TECHNOLOG Y Various Colleges
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Nirma University of Science and Technology Institute of Technology (Degree and Diploma Engineering) Institute of Science (M. Sc., Ph. D.) Institute of Law (LLB) Institute of Pharmacy (B. Pharm. & M. Pharm) Institute of Architecture (B. Arch.) Institute of Management (MBA, Ph. D., BBA-MBA)
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Nirma: Branded House: Family Branding Here company “Nirma” is Brand. All products and services within that company are subsets of the primary brand. Examples: Nirma Super, Nirma Shuddh, Nirma Clean, Nirma Bartan, Nima, Nirama University of Science and Technology Nirma - family branding, as NIRMA uses a brand name for two or more products. All products use the same means of identification and have no additional brand names or symbols attached.
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