1. We asked Regional newspaper readers how they feel about their Regional area People who rarely or never read their Regional newspaper, are less likely to agree with these statements e.g. “I like to know what is going on in my Region” “I am proud of my local area” “I would not want to move away from my area” “I feel a strong attachment and connection to my community” “I support businesses that are involved in my local community” “I like to support local businesses and shops whenever possible” 88% agree77% agree 70% agree77% agree84% agree90% agree “I support businesses that are involved in my local community” “I like to support local businesses and shops whenever possible” 73% agree (-11) 75% agree (-15)

2. Advertising in Regional newspapers generates foot traffic

3. Advertising in Regional newspapers generates enquiry

4. Advertising in Regional newspapers gets people talking

5. Advertising in Regional newspapers makes people feel good about your business

6. Advertising and information in Regional newspapers is more likely to be kept for reference

7. Advertising and information in Regional newspapers helps drive people to the web

8. Regional newspapers are a great resource for readers

9. Readers trust the content of Regional newspapers

10. The content of Regional newspapers is highly relevant for readers