1. Perception in professional communication DR/FATMA AL-THOUBAITY SURGICAL CONSULTANT ASSISSTANT PROFESSOR

2.  To prevent misperceptions & misunderstanding.  To be more persuasive.

3. Perception  The process of selecting,interpreting information in order to give personal meaning to the communication we receive.

4. The perception process  Selection.  Organization.  Interpreting.

5.  People develop their perceptions based on their background,values and experiences.

6. Selection  Sorting of one stimulus from another (deletion).

7. organization  Categorizing of stimuli in our environment in order to make sense of them.

8. Interpretation  Assigning of meaning to stimuli.

9. Selection  Selective exposur.  Selective attention.  Selective retension.

10. organization  Closure (filling in details to appears complete ).  Proximity (the grouping of two or more stimuli that are close to one another.  Similarity (the grouping of stimuli that resemble one another in size,shape,colour or other traits.

11. Interpretation  Based on past experience (the more familiar the less ambiguous).  Based on new situations (others may not always agree with you & almost every issue has many sides.  Based on other openions (our perceptions are often altered or influeneced by how and what others communicate to us.

12. How to prevent misperceptions and misunderstanding  Avoid use of equivocal terms (words with more than one meaning).  Avoid use of professional jargon  Use simple ideas.  Use simple words.  Recognize the differences in cross- cultural styles of speaking.  Avoid stereotypes:elder people can not hear well.

13. Women talk more  Establish connections.  Establish good will.  Show support.  Establish community.

14. Men talk in style  Focuses on the task at hand.  Focus on reporting.  Focuses on asserting control over the situation.

15. Using feedback to verify perceptions

16. The five important points to be more persuasive  Anticipate different perceptions.  Be aware of stereotypes.  Ask for feedback.  Provide feedback.  Evaluate your level of trustworthiness,competence and personal dynamism as perceived by others.