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Chapter 17: Communication & Interpersonal Skills The Perception Process
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Management Fundamentals - Chapter 17 2 The Perception Process Perception. The process through which people receive and interpret information from the environment. People can perceive the same things or situations differently. People behave on the basis of their perceptions.
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Management Fundamentals - Chapter 17 3 Figure 17.3 Perception and communication.
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Management Fundamentals - Chapter 17 4 The Perception Process Perception and attribution. Attribution The process of developing explanations for events. Fundamental attribution error Occurs when observers blame another’s performance failures or problems on internal factors rather than external factors. Self-serving bias Occurs because individuals blame their personal performance failures or problems on external factors and attribute their successes to internal factors.
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Management Fundamentals - Chapter 17 5 The Perception Process Perceptual tendencies and distortions: Stereotypes. Occur when someone is identified with a group or category, and then oversimplified attributes associated with the group or category are used to describe the individual. Halo effects. Occur when one attribute is used to develop an overall impression of a person or situation.
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Management Fundamentals - Chapter 17 6 The Perception Process Perceptual tendencies and distortions (cont.): Selective perception. The tendency to single out for attention those aspects of a situation or attributes of a person that reinforce or appear consistent with one’s existing beliefs, values, or needs. Projection. The assignment of personal attributes to other individuals.
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