1. WWW.FUTERRA.CO.UK Harriet Kingaby IF A TREE FALLS IN A FOREST… THE IMPORTANCE OF ENGAGEMENT

2. WWW.FUTERRA.CO.UK WHY ENGAGEMENT?

3. WWW.FUTERRA.CO.UK CREATE SOCIAL PROOF SOCIAL PROOF

4. WWW.FUTERRA.CO.UK REBOUND

5. WWW.FUTERRA.CO.UK

6. GOOD LIFE OBJECTIVES Raise awareness of and participation in the Good Life Initiative Change behaviours around energy, travel and resource use Promote community cohesion through engagement with activities

7. WWW.FUTERRA.CO.UK GOOD LIFE CHALLENGES PROJECT FATIGUE …many current projects based in New Earswick VARIED COMMUNITY …wide variety of ages and socio-economic groups LACK OF AGENCY …many residents time poor and don’t feel they can affect change RATIONAL APPROACH …some of the project team wanted messaging based solely on monetary savings and information

8. WWW.FUTERRA.CO.UK KNOW YOUR AUDIENCE

9. WWW.FUTERRA.CO.UK UNDERSTAND WHY

10. WWW.FUTERRA.CO.UK SIZZLE

11. WWW.FUTERRA.CO.UK START A CONVERSATION

12. WWW.FUTERRA.CO.UK Gamification MAKE IT A PLEASURE

13. WWW.FUTERRA.CO.UK EMPOWER

14. WWW.FUTERRA.CO.UK FEEDBACK

15. WWW.FUTERRA.CO.UK Harriet Kingaby harrietkingaby@futerra.co.uk THANKS