1. Co-Creating knowledge locally Videos: An Example

2. Background

3. Process: Client/Donor = Mainly Project driven

4. Project Manager + Creative Team+ Cultural Specialists = Develops concept and share with Client/Donor

5. Concept approved = Produce scripts = share

6. Produce many drafts and get feedback (internal and external)

7. Approved = Produce, Promote, Disseminate, Promote

8. Monitoring and Evaluation = mainly using focus groups and recordings

9. Reporting + using results to improve next production

10.  No rating system  Radio Version  Viewers requesting more shows  Voting: Afghan Star  Awards: Eagle Four  Unsuccessful – Culturally insensitive Game Shows SUCCESS FACTORS

11.  Afghanistan – two languages, selected depending on target audience  AfricaRice  Ask target audience  Pay local partners and organization Side Note: Languages

12. Final Products Eagle Four: HTTP://VIMEO.COM/26155109 Afghan Star Raz-e-Khana HTTP://VIMEO.COM/26155109