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Workshop to develop Climate Resilience Toolkit Case Studies https://goo.gl/sLCjwI LuAnn Dahlman | NOAA Climate Program Office Communications.

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Presentation on theme: "Workshop to develop Climate Resilience Toolkit Case Studies https://goo.gl/sLCjwI LuAnn Dahlman | NOAA Climate Program Office Communications."— Presentation transcript:

1 Workshop to develop Climate Resilience Toolkit Case Studies https://goo.gl/sLCjwI LuAnn Dahlman | luann.dahlman@noaa.gov NOAA Climate Program Office Communications and Education Division Co-managing Editor, U.S. Climate Resilience Toolkit

2 Case Studies Brief stories highlighting examples of real people or communities who recognize climate-related issues and take some action toward building resilience

3 Case Studies Brief (400 – 800 words) stories (ideally, with a struggling protagonist) highlighting examples (that others can follow) of real people or communities who recognize climate-related issues and take some action toward building resilience

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5 If you don’t have the time to read the book, you may want to spend an hour on a YouTube video https://www.youtube.com/watch?v=BfnxfNJRk7g

6 “a simple one-sentence, fill-in-the-blanks template called the ABT (meaning “And, But, Therefore”). The template is this: ______ and _____, but _____, therefore ______. Every story can be reduced to this single structure. I can tell you the story of a little girl living on a farm in Kansas AND her life is boring, BUT one day a tornado sweeps her away to the land of Oz, THEREFORE she must undertake a journey to find her way home.” Dot Earth - New York Times blog From South Park to the Space Station, Randy Olson Sees an ‘And, But, Therefore’ Story Solution

7 https://goo.gl/sLCjwI

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10 Ideally, case studies feature a clear protagonist—an identifiable person (or an entity with which people can identify) who becomes aware of some climate issue and works through some issues toward a solution. Incorporating some tension will help hold readers’ attention: What obstacles get in the way when moving toward a solution? Will this solution really work? Will all be lost? Stories should help readers feel the urgency of taking action. If you don’t have a specific protagonist, don’t despair. Present your story in such a way that readers can identify the action that people are taking. Our editors can work with you to finalize the text.

11 Case studies should not read like government press releases. Though it’s common for agencies to produce stories that show their value to taxpayers, our need is for stories about taxpayers finding what they need from agencies. Please focus on the people dealing with issues rather than the folks who are providing solutions. In general, mention the federal agency that supported the project in the narrative just once. Include project and partner names in the narrative only as necessary (note that names of all partners in the Metadata Template will be listed and linked in the sidebar of every story).

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