1. IEEE Hiroshima Section Membership Development Strategy & Plan Dr. Takehiro Fukushima Membership Development Activity Chair Hiroshima Section fuku@c.oka-pu.ac.jp Dr. Masashi Hotta Chair of Hiroshima Section mhotta@ieee.org

2. IEEE MD Strategy Section Situation Section MD Plan Topics

3. IEEE MD Strategy

4. IEEE MD Support & Evolution 20052006200720082009 365,500 members BMS transition ‘Great Recession’ Optimizing the Campaigns > renewal recovery recruitment reinstatement benefits promotion 382,400 members (renewal alerts integrated into next-gen products) 367,400 members Integrated multimedia Putting a face on membership promotion Remaking the Collateral > Integrated MD strategy & plan Integrated MD reporting 397,000 members Synthesis & Engagement First-year member experience Message testing MD webcasts 374,800 members Building a Volunteer “Field Team” > MD KitsMD portal Membership presentation MD Manual MGM business cards MD virtual community On-demand Kit ordering

5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

6. Membership Situation Hiroshima Section

7. Hiroshima Section Total Members Since Year 2000 Formation Date: 14 November 1998

8. IEEE Hiroshima Section Membership 31 December 2011

9. SWOT – Section’s Member Growth Program Strengths High retention rate for higher grade members Local network as a steering committee of HISS (IEEE HIroshima Student Symposium) At the HISS, many students get together and they have experienced the way to steer and organize the Symposium. IEEE branding as worldwide professional technical society Conferences, Standards, Educational products, webinars, many products and services Weaknesses A small number of student members Low retention rate for student members There are few research and development section of large companies in the Hiroshima section area. Student members tend to move out to large cities after graduation. Opportunities Technical and Educational Lectures HISS (IEEE HIroshima Student Symposium) We have support systems for student members. Threats Decreasing birthrate and aging population Global Economy Crisis Declining interest in engineering

10. Section MD Plan

11. Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes Calendar Year Concludes Year-end membership statistics determined Active-Status Terminator Past-due members placed into arrears Timing is Everything – Know the Membership Calendar

12. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Hiroshima Section Welcome message to new members e-mail contact with the pre-arrears members e-mail contact with the arrears members Holding of HISS (IEEE Hiroshima student Symposium) Membership upgrade Event Participation Volunteer Recruitment Student Branch Vitality Member Retention Opportunities for Engaging Existing Members

13. IEEE Entity CommunicationsEventsRecognition Evaluation Considerations Hiroshima Section Recruitment e-mail to the HISS steering committee members. Recruitment of the student member at the HISS steering committee. Recruitment of the student and regular members at the HISS. Prize and award at the HISS Diversity and frequency of opportunities for member recruitment Follow-up with interested individuals First-year member engagement Opportunities for Engaging Prospective Members

14. Membership Development Plan Engagement Venues & Frequency 1Q (Jan – Mar) 2Q (Apr – Jun) 3Q (Jul – Sep) 4Q (Oct – Dec) Communications Welcome message to new members Jan. 29, Feb. 28May 10 e-mail contact with the pre-arrears members Jan. 19 e-mail contact with the arrears members March 25May 2 (eNotice) Events Holding of HISS (IEEE HIroshima student Symposium) Oct. 17, 18 Recruitment of student members at the HISS steering committee May 26 Recruitment of student and regular members at the HISS. Oct. 17, 18 Recognition Membership upgrade Prize and award at the HISS Oct. 18

15. Status Update Engagement Venues & Frequency Goals & Progress Communications Welcome e-mail to new members Only one member replied to the welcome e-mail. He is interested in the local activity of Hiroshima section. e-mail contact with the pre-arrears members After the e-mail contact, twenty-six members renewed their membership. e-mail contact with the arrears member After the e-mail contact, eight members renewed their membership. Unfortunately thirty-five members are still in arrears. Events Holding of HISS (IEEE Hiroshima student Symposium) Our section is planning to hold HISS on Nov. 17 and 18. Recruitment of the student member at the HISS steering committee We encouraged the HISS steering committee members (students) to join IEEE. Recruitment of the student and regular members at the HISS. We will recruit new members using Membership Development kit at the HISS. Recognition Membership upgrade Hiroshima section nominated two regular members for senior member grade last year. Our section is now planning to promote membership upgrade. Prize and award at the HISS We will award good research prizes to the excellent students.

16. Section’s Membership Situation –High retention rate for higher grade members –A small number of Student members –Low retention rate for student members –Thirty-five members are now in arrears Section MD Plan –Contact with arrears members –Encouragement of the HISS steering committee members to join IEEE –Recruitment of new members using Membership Development kit at the HISS In Summary…

17. Problems It is inconvenient to be a IEEE member without the credit card due to the money transfer. As the custom of Japan, many students do not have any credit cards. If the changes of the payment system for member fee, such as the section or council can accept member’s fee with local currency and send the summarizes to HQ, are allowed, the students would be easy to join IEEE. Some students are hard to find out the advantages to be a IEEE member.