1. Firms in Competitive Markets Chapter 14

2. But first, Market Structure Think of the 4 market structures as a continuum, not 4 separate categories Perfect Competition Ch. 14 Monopoly Ch. 15 Monopolistic Competition Ch. 17 Oligopoly Ch. 16 CompetitiveAnticompetitive

3. The Meaning of Competition u A perfectly competitive market has the following characteristics: u There are many buyers and sellers in the market. u The goods offered by the various sellers are largely the same. u Firms can freely enter or exit the market.

4. The Meaning of Competition u As a result of its characteristics, the perfectly competitive market has the following outcomes: u The actions of any single buyer or seller in the market have a negligible impact on the market price. u Each buyer and seller takes the market price as given.

5. The Meaning of Competition Buyers and sellers in competitive markets are said to be price takers. Buyers and sellers must accept the price determined by the market.

6. Revenue of a Competitive Firm Total revenue for a firm is the selling price times the quantity sold. TR = (P X Q)

7. Revenue of a Competitive Firm Marginal revenue is the change in total revenue from an additional unit sold. MR =  TR/  Q

8. Revenue of a Competitive Firm For competitive firms, marginal revenue equals the price of the good.

9. Profit Maximization: A Numerical Example

10. P = AR = MR P=MR 1 MC Profit Maximization for the Competitive Firm... Quantity 0 Costs and Revenue ATC AVC Q MAX The firm maximizes profit by producing the quantity at which marginal cost equals marginal revenue. MC 1 Q1Q1 MC 2 Q2Q2 Harcourt, Inc. items and derived items copyright © 2001 by Harcourt, Inc.

11. Profit Maximization for the Competitive Firm Profit maximization occurs at the quantity where marginal revenue equals marginal cost.

12. Profit Maximization for the Competitive Firm When MR > MC  increase Q When MR < MC  decrease Q When MR = MC  Profit is maximized.

13. The Firm’s Short-Run Decision to Shut Down uA shutdown refers to a short-run decision not to produce anything during a specific period of time because of current market conditions. uExit refers to a long-run decision to leave the market.

14. The Firm’s Short-Run Decision to Shut Down uThe firm shuts down if the revenue it gets from producing is less than the variable cost of production. Shut down if TR < VC This is the same as saying: Shut down if P < AVC

15. The Firm’s Short-Run Decision to Shut Down... Quantity ATC AVC 0 Costs MC If P < AVC, shut down. If P > AVC, keep producing in the short run. If P > ATC, keep producing at a profit. Firm’s short-run supply curve.

16. The Firm’s Short-Run Decision to Shut Down The portion of the marginal-cost curve that lies above average variable cost is the competitive firm’s short-run supply curve.

17. The Firm’s Long-Run Decision to Exit or Enter a Market uIn the long-run, the firm exits if the revenue it would get from producing is less than its total cost. Exit if TR < TC or Exit if P < ATC

18. The Firm’s Long-Run Decision to Exit or Enter a Market uA firm will enter the industry if such an action would be profitable. Enter if TR > TC or Enter if P > ATC

19. The Competitive Firm’s Long-Run Supply Curve... Quantity MC = Long-run S ATC AVC 0 Costs Firm enters if P > ATC Firm exits if P < ATC

20. The Competitive Firm’s Long- Run Supply Curve The competitive firm’s long-run supply curve is the portion of its marginal-cost curve that lies above average total cost.

21. The Competitive Firm’s Long-Run Supply Curve... Quantity MC ATC AVC 0 Costs Firm’s long-run supply curve

22. The Firm’s Short-Run and Long-Run Supply Curves uShort-Run Supply Curve u The portion of its marginal cost curve that lies above average variable cost. uLong-Run Supply Curve u The marginal cost curve above the minimum point of its average total cost curve.

23. Profit Q Measuring Profit in the Graph for the Competitive Firm... Quantity 0 Price P = AR = MR ATCMC P ATC Profit-maximizing quantity a. A Firm with Profits

24. Loss Measuring Profit in the Graph for the Competitive Firm... Quantity 0 Price P = AR = MR ATCMC P Q Loss-minimizing quantity ATC b. A Firm with Losses

25. The Long Run: Market Supply with Entry and Exit uFirms will enter or exit the market until profit is driven to zero. uIn the long run, price equals the minimum of average total cost. uThe paradox of profits.

26. The Long Run: Market Supply with Entry and Exit... (a) Firm’s Zero-Profit Condition Quantity (firm) 0 Price P = minimum ATC (b) Market Supply Quantity (market) Price 0 Supply MC ATC

27. Firms Stay in Business with Zero Profit uProfit equals total revenue minus total cost. uTotal cost includes all the opportunity costs of the firm. uIn the zero-profit equilibrium, the firm’s revenue compensates the owners for the time and money they expend to keep the business going.

28. Increase in Demand in the Short Run uAn increase in demand raises price and quantity in the short run. uFirms earn profits because price now exceeds average total cost.

29. Increase in Demand in the Short Run... Market Firm Quantity (firm) 0 Price MC ATC P1P1 Quantity (market) Price 0 D1D1 P1P1 Q1Q1 A S 1 Long-run supply (a) Initial Condition P

30. D2D2 Increase in Demand in the Short Run... Market Firm Quantity (firm) 0 Price MCATC P1P1 Quantity (market) Price 0 D1D1 P1P1 Q1Q1 A S1S1 Long-run supply (b) Short-Run Response Q2Q2 B P2P2 P2P2 Profit

31. Increase in Demand in the Short Run... Market Firm Quantity (firm) 0 Price MCATC P1P1 Quantity (market) Price 0 D1D1 P1P1 Q1Q1 A S1S1 Long-run supply (c) Long-Run Response D2D2 B Q2Q2 P2P2 S2S2 C Q3Q3

32. Welfare Considerations Part 1 uConsumers benefit from a competitive market because of low prices. uFirms make enough to cover opportunity costs and earn an average or normal rate of return on their time and investment.

33. Welfare Considerations Part II uResources are used efficiently. In Long Run, firms produce at the minimum point on ATC. uDoes competition help or hurt innovation? It helps, but there is debate concerning this question.