2. 1 Mapping the Mind Fumiaki Katagiri Ivelisse Lazzarini, Florence Singer Shai Shen-Orr

3. 2 Objectives of the Study Main stream view of perceptual studies ·Goals ·Map individual’s perception of a single physical object ·Measure differences between individuals ·Contrast individual’s differences with background. ·

4. 3 Survey ·General background questions ·Ranking the images of a specific concept based on three different criteria ·Pricing the objects

5. 4 ·Map each individuals’ concept basin. ·Identify similar basin shapes among people. ·Establish a correlation between peoples’ background and shape of basin. Expectations Chair Comfortaesthetics

6. 0 1 2 3 Utilities 0 1 2 Comfort Aesthetics 0 1 2 3 Clustering persons for each category

7. 6 Chairs!? ·T·That what you perceive …

8. 7 When combined, no distinct patterns No particular ranking behavior patterns through the categories

9. 8 Spearman’s Rank Correlation ·Identify individual correlations ·There is a relative high correlation between comfort and utility ·Price correlates best with aesthetics.

10. 9 Conclusion and Future work! ·Good methodology for mapping individual’s perception ·Specific patterns exist within each concept. ·Unable to detect strong interactions across the three concepts ·Possible future directions ·Bigger sample ·Across time ·Redefine questions ·Develop methodology for non physical concepts

11. 10 Thanks ·…·…til we meet again!! Fumi, Florence, Ivy and Shai