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Partner Report | Chalmers University of Technology Swedish Edition | Professionals | All main fields of study Universum Talent Research 2015
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About Universum 2015 | Sweden | Professionals | All main fields of study 2 With over 25 years of experience researching the field of Employer Branding, Universum is a recognised world leader with tried and tested frameworks. Universum annually conducts quantitative and qualitative research with over 1.000.000 talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers. For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored Employer Branding strategies. Universum is the thought leader in Employer Branding, with local experts in research, consulting and communication solutions, offering high- quality insights. Universum’s unique global reach ensures the comparability of research results across markets. We partner with approximately 2.000 of the top academic institutions in the world. Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships. EVERY YEAR 1.000.000
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We help higher educational institutions 2015 | Sweden | Professionals | All main fields of study 3 Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles. Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2,000 colleges and universities worldwide to: IDENTIFY THE READINESS FOR PROFESSIONAL LIFE OF YOUR STUDENTS AND ALUMNI THE CAREER PREFERENCES AND EXPECTATIONS OF STUDENTS AND ALUMNI UNDERSTAND PLAN RELEVANT EMPLOYERS TO VISIT CAMPUS ATTRACT PLAN THE BRAND PERCEPTION AND ATTRACTIVENESS OF YOUR COLLEGE/UNIVERSITY MANAGE
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2015 | Sweden | Professionals | All main fields of study 4 Sample client list Some of the world´s most attractive employers
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2015 | Sweden | Professionals | All main fields of study 5 Universum in the Media Universum Rankings and Thought leadership Publishers
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What we cover in this report 2015 | Sweden | Professionals | All main fields of study 1 Gain insight into the profile, career and employer preferences of your alumni and the comparison groups. 2 Identify what kind of skills and mindset your alumni have and what separates them from the overall target group. These insights will help you improve the employability of your alumni by being able to communicate their unique value to employers. 3 This chapter evaluates the brand perception of your university with respect to employability & career advancement opportunities. 4 Find out which are the most preferred employers by your alumni and get insight into the career preferences and expectations of your alumni in comparison to the overall population. Also, understand how your institution has shaped the career path of your alumni. 5 Gain insight into the industries chosen by professionals and their current salary. Find out whether they are satisfied with their current employer, how active they are in the job market and what drives their loyalty and willingness to apply for other jobs. 1 2 34 5 EXECUTIVE SUMMARY EMPLOYABILITY & READINESS FOR PROFESSIONAL LIFE UNIVERSITY BRAND PERCEPTION CAREER & EMPLOYER PREFERENCES CAREER STATUS 6
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About the Universum Talent Research and the target groups 2015 | Sweden | Professionals | All main fields of study 7 Students at higher educational institutions. Professionals with an academic degree Non-academics THIS REPORT Total number of respondents in the survey 35 189 October 2014 to August 2015 Number of respondents GROUP 1 2 221 Your alumni 23 309 GROUP 2 All professionals THE QUESTIONNAIRE RESPONDENTS FIELD PERIOD Created with over 25 years of experience, extensive research within HR, focus groups and communication with our clients, students and professionals. Global perspective - local insight. Conducted via an online survey. The online link was distributed via university and alumni- networks, communities, the Universum Panel and different local and global partners.
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Table of contents 8 Get insight into the profile, career and employer preferences of your alumni and the comparison groups. 1234512345 EXECUTIVE SUMMARY EMPLOYABILITY UNIVERSITY BRAND PERCEPTION CAREER & EMPLOYER PREFERENCES CAREER STATUS 1 EXECUTIVE SUMMARY
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Chalmers University of Technology Employability KPIs 2015 | Sweden | Professionals | All main fields of study 9 Did your alumni feel prepared for their professional life upon their graduation? Your alumni Each KPI score is based on the share of your alumni who qualify under each category and is illustrated by a gauge with five levels, going from red (0-20%) to green (80-100%). Professional Readiness PR 0-20%20-40%40-60%60-80%80-100% Do your alumni think you focus on their professional development? Professional Development PD Scalable Learning SL Game Changer GC UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS PROFESSIONAL READINESS Do your alumni have a scalable learning mindset? SCALABLE LEARNING How big is the share of game changers among your alumni? GAME CHANGER
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General profile and summary of career preferences 2015 | Sweden | Professionals | All main fields of study 10 AVERAGE AGE (years) 38,9 AVERAGE WORK EXPERIENCE 13,2 years Your alumni 73 %27 % 46 869 SEK TOP 3 MOST REPRESENTED INDUSTRIES 1. Automobiles and Parts 2. Software and Computer Services 3. Construction STATEMENTS PROFESSIONALS IDENTIFY THEMSELVES WITH 1. Seeing the bigger picture 2. Solution-focused 3. Continuous renewal of yourself TOP CAREER GOALS 1. To have work/life balance 2. To be competitively or intellectually challenged 3. To be autonomous or independent TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES WORK EXPERIENCE DISTRIBUTION: AVERAGE CURRENT MONTHLY SALARY
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General profile and summary of career preferences 2015 | Sweden | Professionals | All main fields of study 11 AVERAGE AGE (years) 35,9 AVERAGE WORK EXPERIENCE 9,8 years All professionals 48 %52 % 41 171 SEK TOP 3 MOST REPRESENTED INDUSTRIES 1. Educational and Scientific Institutions 2. Public Sector and Governmental Agencies 3. Software and Computer Services STATEMENTS PROFESSIONALS IDENTIFY THEMSELVES WITH 1. Seeing the bigger picture 2. Solution-focused 3. Continuous renewal of yourself TOP CAREER GOALS 1. To have work/life balance 2. To be competitively or intellectually challenged 3. To be autonomous or independent TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES WORK EXPERIENCE DISTRIBUTION: AVERAGE CURRENT MONTHLY SALARY
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Table of contents 12 Find out, what kind of skills and mindset your alumni have and what separate them from the overall target group. These insights will help you improve the employability of your alumni by being able to communicate their unique value to employers. 1234512345 EXECUTIVE SUMMARY EMPLOYABILITY UNIVERSITY BRAND PERCEPTION CAREER & EMPLOYER PREFERENCES CAREER STATUS 2 EMPLOYABILITY & READINESS FOR PROFESSIONAL LIFE
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How we operationalize Employability in the Universum Talent Survey 2015 | Sweden | Professionals | All main fields of study 13 SKILLSKNOWLEDGEATTITUDES EXPERIENCES SELF-ESTEEM REFLECTION COMPETENCES EMPLOYABILITY
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Employability KPIs in the Talent Survey 2015 2015 | Sweden | Professionals | All main fields of study 14 International Mind-set IN Leadership Potential LP Game Changer GC Scalable Learning SL Skill Confidence SC Professional Readiness PR Professional Development PD 1 2 3 4 5 6 7 Do your alumni feel prepared for their professional life upon their graduation? How international is the talent population? How big is the share of future leaders in the talent population? How big is the share of game changers in the talent population? Does the target population have a scalable learning mindset? INTERNATIONAL MIND-SET LEADERSHIP POTENTIAL GAME CHANGER SCALABLE LEARNING How confident is the talent population regarding their own skills? SKILL CONFIDENCE Is your educational institution perceived to be focused on talents’ professional development? UNIVERSITY PROFESSIONAL DEVELOPMENT FOCUS PROFESSIONAL READINESS
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6% of your alumni have an International Mindset 2015 | Sweden | Professionals | All main fields of study 15 Internationalists International Mind-set IN 1 Your alumniAll professionals 6% Share of talent with an international mindset within the target group: Being an Internationalist is not only an experience on a CV, but: Comprises a global skill and mind-set which enables career success Allows individuals to recognise market & growth opportunities Enables individuals to handle complex situations and to successfully influence those who are different from oneself
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14% of your alumni have Leadership Potential 2015 | Sweden | Professionals | All main fields of study 16 Leaders Leadership Potential LP 2 Share of talent with Leadership Potential within the target group: Your alumniAll professionals 14%15% Having a large share of future leaders in the population is important, as those will be the individuals who have the chance to influence business, governments and society in the future. Leaders combine: An ability to see the big picture in any situation, which helps them inspire both their teams and themselves They prefer the benefits of working with others in a team environment, rather than being a “lone- wolf” They understand responsibility as something to be desired and sought after
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The Universum Career Profiles 2015 | Sweden | Professionals | All main fields of study 17 Distribution per target group All professionals Your alumni
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2015 | Sweden | Professionals | All main fields of study 18 Game Changers Game Changer GC 3 Share of talent with the ability to be future Game Changers: Your alumniAll professionals 12% 12% of your alumni have the ability to be Game Changers Game Changers are those that will help business to grow, to remain in the market and/or stay innovative. While in the past the most efficient workers were often the most successful ones, the future of business will value the ones showing passion for what they do. Game Changers are defined as combining the following personality skills: Questing: actively seeking challenges to rapidly improve their performance Commitment and responsibility: desire to have a lasting and increasing impact on a particularly industry or function Networking disposition: seek deep interactions with others and build strong, trust-based relationships to gain new insights
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48% of your alumni have a Scalable Learning Mindset 2015 | Sweden | Professionals | All main fields of study 19 Scalable Learning Scalable Learning SL 4 Share of talent showing a growth learning mindset: The new business order moves efforts from scalable efficiency to scalable learning. The mindset and attitudes behind this are crucial for talent to succeed in their professional life. In an essence, growth learning is about innovation and creativity. It is the ability to continue learning and never “arrive”. Your alumniAll professionals 48%49%
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? 2015 | Sweden | Professionals | All main fields of study 20 How the scalable mindset differs between the target groups Do you associate yourself with below statements? No, not at allYes, always 12345 Your alumni All professionals
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2015 | Sweden | Professionals | All main fields of study 21 Skill confidence Skill Confidence SC 5 Share of talent showing a high level of skill confidence: Self-esteem and having confidence into their own personality, soft-skills and experience is important for the employability of talent, especially in presenting it to potential employers to gain, keep or find new employment when needed. Your alumniAll professionals 54%58% 54% of your alumni are confident in their personality skills
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? 2015 | Sweden | Professionals | All main fields of study 22 Which personality skills describe each target group? Do these personality skills describe who you are? Definitely notDefinitely 1234 Your alumni All professionals
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33% of your alumni felt well-prepared for their professional life upon graduation 2015 | Sweden | Professionals | All main fields of study 23 Professional Readiness Professional Readiness PR Share of professionals that felt well-prepared for their professional life: Talent today choose their areas of study and university as part of their planning for their future professional lives. Looking backwards, this KPI provides a reliable and important measure to understand how your former students felt when they actually entered the employment market. 6 Your alumniAll professionals 33%29%
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? 2015 | Sweden | Professionals | All main fields of study 24 Did your alumni feel prepared for their professional life upon their graduation? How well did you feel prepared for your professional life upon your graduation? (0 = Not at all; 10 Optimally) 6,4 Average rate: Your alumniAll professionals 6,2 Not at allOptimally
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34% of your alumni perceive your university to have a strong focus on their professional development 2015 | Sweden | Professionals | All main fields of study 25 University Professional Development Focus Professional Development PD Share of talent who perceive their university has a strong professional development focus: Being an entrepreneurial university or having a focus on employability & professional development of talent are core strategic goals for higher education around the globe. The above KPI reflects the internal perception your talent population has about their university and thus helps to guide the transformation from being “knowledge-ivory towers” to becoming “talent hubs”. 7 Your alumniAll professionals 34%21%
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Table of contents 26 1234512345 EXECUTIVE SUMMARY EMPLOYABILITY UNIVERSITY BRAND PERCEPTION CAREER & EMPLOYER PREFERENCES CAREER STATUS 3 This chapter evaluates the brand perception of your university with respect to employability & career advancement opportunities. UNIVERSITY BRAND PERCEPTION
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? 2015 | Sweden | Professionals | All main fields of study 27 Would talent recommend their university to a friend or family member? | Target Group Comparison How likely is it that you would recommend your educational institution to friends or family? 9,0 Average rate: 8,0 Average rate: Your alumniAll professionals 9,0 Not at allExtremely likely
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2015 | Sweden | Professionals | All main fields of study 28 Source: Universum Student Survey 2013 Importance of employability & entrepreneurial aspects in university branding “Prospects for future employment” is the most integral factor in choosing a college or university “Good reputation among employers” is the attribute that makes a college or university most attractive (selected by 44% of students in Europe) (selected by 43% of students in Europe)
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2015 | Sweden | Professionals | All main fields of study 29 The items were developed with universities and career services around the world, to ensure they are relevant and can be used for quality management, accreditation processes and university brand management. The Universum Drivers of perceived Employability & Career Advancement Opportunities Respondents were asked to select which of the attributes below they consider most important, as well as which of those they associate with their educational institution: Facilitates exchange between students & alumni networksAdapts to emerging trends and new knowledge Provides individual career guidance / supportSupports and develops entrepreneurship Introduces a wide variety of career contacts (tutors, counsellor, advisors) Provides a launching pad for a career in a wide variety of industries/branches Prepares graduates well for their professional lifePresents opportunities to network with employers Teaches transferable and practical skills employers are looking for Embraces a diverse student body and teaching staff Accommodates low student-to-professor ratioIs considered a target school for employers in my field
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? 2015 | Sweden | Professionals | All main fields of study 30 Most attractive attributes per target group Which of these are most important to you? (Max. 3) Your alumni All professionals 1. Teaches transferable and practical skills employers are looking for 2. Is considered a target school for employers in my field 3. Prepares graduates well for their professional life 1. Prepares graduates well for their professional life 2. Teaches transferable and practical skills employers are looking for 3. Is considered a target school for employers in my field 1. 2. 3. 4. 5. YOUR UNIVERSITY’S STRENGTHS? Where do you see the strengths of your University? What do you believe are the opportunities to differentiate from your competition?
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Attractiveness vs. associations 2015 | Sweden | Professionals | All main fields of study 31 Attractiveness of the attributes within the target group Attributes that your alumni associate with your university Important areas where your university rates low – Consider whether to adapt communication Important areas where your university rates highly – Continue communicating Less important areas where your university rates low – Monitor/no action Less important areas where your university rates highly – Keep as is Average association for your university Average attractiveness of attributes
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? 2015 | Sweden | Professionals | All main fields of study 32 Employability & Advancement Opportunities Which of the following attributes do you associate with your educational institution?. Select as many as applicable. Which of these are most important to you? (Max. 3) Attractiveness vs. Associations | Your alumni 1.Accommodates low student-to-professor ratio 2.Adapts to emerging trends and new knowledge 3.Embraces a diverse student body and teaching staff 4.Facilitates exchange between students & alumni networks 5.Introduces a wide variety of career contacts (tutors, counselor, advisors) 6.Is considered a target school for employers in my field 7.Prepares graduates well for their professional life 8.Presents opportunities to network with employers 9.Provides a launching pad for a career in a wide variety of industries/branches 10.Provides individual career guidance / support 11.Supports and develops entrepreneurship 12.Teaches transferable and practical skills employers are looking for
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? 2015 | Sweden | Professionals | All main fields of study 33 Points of parity and points of difference Which of the following attributes do you associate with your educational institution?. Select as many as applicable. Which of these are most important to you? (Max. 3) The attributes are sorted by importance Most attractive according to your alumni
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? 2015 | Sweden | Professionals | All main fields of study 34 Most frequent associations Which of the following attributes do you associate with your educational institution?. Select as many as applicable
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Table of contents 35 Find out which are the most preferred employers by your alumni and get insight into the career preferences and expectations of your alumni in comparison to the overall population. Also, understand how your institution has shaped the career path of your alumni. 1234512345 EXECUTIVE SUMMARY EMPLOYABILITY UNIVERSITY BRAND PERCEPTION CAREER & EMPLOYER PREFERENCES CAREER STATUS 4 CAREER & EMPLOYER PREFERENCES
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36 How do we see that the world is changing? PASTFUTURE WORK GOAL MANAGER INSTRUCTIONS DOGMA AVOID MISTAKES NATIONAL HIERARCHY DEPARTMENTS LIFE PURPOSE MODERATOR VALUES & CULTURE CURIOSITY LEARNING BY DOING GLOBAL DIVERSITY MERITROCACY NETWORKS 2015 | Sweden | Professionals | All main fields of study
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? “To have work/life balance” is the most important long term career goal among your alumni 2015 | Sweden | Professionals | All main fields of study 37 Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. The graph shows career goals chosen as first, second or third choice.
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? Career goals over time 2015 | Sweden | Professionals | All main fields of study 38 Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. The graph shows career goals chosen as first, second or third choice. All professionals
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2015 | Sweden | Professionals | All main fields of study 39 This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients, students and professionals. The Universum Drivers of Employer Attractiveness EMPLOYER REPUTATION & IMAGE JOB CHARACTERISTICS PEOPLE & CULTURE REMUNERATION & ADVANCEMENT OPPORTUNITIES EXTRINSICINTRINSIC HARD SOFT Attractive/exciting products and services Corporate Social Responsibility Environmental sustainability Ethical standards Fast-growing/entrepreneurial Financial strength Innovation Inspiring management Market success Prestige A creative and dynamic work environment A friendly work environment Acceptance towards minorities Enabling me to integrate personal interests in my schedule Interaction with international clients and colleagues Leaders who will support my development Recognising performance (meritocracy) Recruiting only the best talent Respect for its people Support for gender equality Challenging work Client interaction Personal control over my number of working hours Flexible working conditions High level of responsibility Opportunities for international travel/relocation Professional training and development Secure employment Team-oriented work Variety of assignments Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings Leadership opportunities Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future education The attributes of the employer as an organisation The monetary compensation and other benefits, now and in the future The social environment and attributes of the workplace The contents and demands of the job, including the learning opportunities provided by the job
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? 2015 | Sweden | Professionals | All main fields of study 40 What is important to your alumni? Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. 1. Competitive base salary 2. Good reference for future career 3. Competitive benefits 1. Attractive/exciting products and services 2. Innovation 3. Market success EMPLOYER REPUTATION & IMAGE 1. A creative and dynamic work environment 2. Leaders who will support my development 3. Respect for its people PEOPLE & CULTURE 1. Challenging work 2. High level of responsibility 3. Variety of assignments REMUNERATION & ADVANCEMENT OPPORTUNITIES JOB CHARACTERISTICS Your alumni
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? “A creative and dynamic work environment” is the overall most important attribute to your alumni 2015 | Sweden | Professionals | All main fields of study 41 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness. Employer Reputation & Image Job Characteristics People & Culture Remuneration & Advancement Opportunities Your alumni
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? Most attractive attributes 2015 | Sweden | Professionals | All main fields of study 42 Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. This is the attractiveness of the 40 attributes in relation to how important respondents think its driver is. This analysis gives a summarised 360 degree view of what influences employer attractiveness. All professionals Employer Reputation & ImagePeople & Culture Remuneration & Advancement OpportunitiesJob Characteristics
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The Universum Communication Channel Framework 2015 | Sweden | Professionals | All main fields of study 43 DIGITAL Blogs Career and job related apps Career guidance websites Employer advertisement in social media Employer advertisements on news/business- related websites Employer websites Job boards Live online events with employers Social media Targeted messages/notifications via email Brochures presenting career possibilities at a company/organisation Career magazines/guides/books Direct mailings per post Employer advertisements in business magazines Employer advertisements in lifestyle magazines & other periodicals Employer advertisements in newspapers University press & student organisation publications Employer advertisements on the radio Employer advertisements on TV Outdoor/billboard advertisements Alumni events Career fairs for professionals Conferences arranged and hosted by employers Employer office/site visits Employer-sponsored events Head hunters/recruiters Industry fairs/conferences OTHER CHANNELSIN-PERSON PRINT
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? 2015 | Sweden | Professionals | All main fields of study 44 Which communication channels do professionals use the most? Which channels do you use in general to learn about potential employers? Your alumni All professionals PrintDigital In-personOther
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2015 | Sweden | Professionals | All main fields of study 45 For layout reasons, the employer’s name can be shortened in this report. The Universum Rankings “Below is a list of companies and organisations. For which of these employers would you consider working?” “Now choose the 5 employers you most want to work for, your 5 Ideal Employers.” “If you were looking for a new job, would you consider applying to these employers?” (11-201 employers within each main field of study) CONSIDERED EMPLOYER RANKING (maximum five employers) POTENTIAL APPLICANTS’ RANKING FULL COMPANY LIST (as many as applicable) IDEAL EMPLOYER RANKING (Yes, definitely)
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The Universum Recruitment Funnel 2015 | Sweden | Professionals | All main fields of study 46 Do talent know who the employer is? Would they consider working for that employer? Do they want to work for them? Would they apply to work for them? Awareness Percentage Potential Applicants’ Ranking Considered Ranking Ideal Employer Ranking UNIVERSUM MEASUREMENT AWARENESS CONSIDERATION DESIRE APPLICATION
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? Your alumni | Business 2015 | Sweden | Professionals | All main fields of study 47 Considered Employer Ranking | Top 20 Below is a list of companies and organisations. For which of these employers would you consider working?
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? Your alumni | MSc Engineering 2015 | Sweden | Professionals | All main fields of study 48 Considered Employer Ranking | Top 20 Below is a list of companies and organisations. For which of these employers would you consider working?
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? Your alumni | IT 2015 | Sweden | Professionals | All main fields of study 49 Considered Employer Ranking | Top 20 Below is a list of companies and organisations. For which of these employers would you consider working?
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? Your alumni | Business 2015 | Sweden | Professionals | All main fields of study 50 Ideal Employer Ranking | Top 20 Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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? Your alumni | MSc Engineering 2015 | Sweden | Professionals | All main fields of study 51 Ideal Employer Ranking | Top 20 Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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? Your alumni | IT 2015 | Sweden | Professionals | All main fields of study 52 Ideal Employer Ranking | Top 20 Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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? Your alumni | Business 2015 | Sweden | Professionals | All main fields of study 53 Potential Applicants’ Ranking | Top 20 Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)
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? Your alumni | MSc Engineering 2015 | Sweden | Professionals | All main fields of study 54 Potential Applicants’ Ranking | Top 20 Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)
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? Your alumni | IT 2015 | Sweden | Professionals | All main fields of study 55 Potential Applicants’ Ranking | Top 20 Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)
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Table of contents 56 Get insight into the industries chosen by professionals and their current salary. Find out whether they are satisfied with their current employer, how active they are in the job market and what drives their loyalty and willingness to apply to other jobs. 1234512345 EXECUTIVE SUMMARY EMPLOYABILITY UNIVERSITY BRAND PERCEPTION CAREER & EMPLOYER PREFERENCES CAREER STATUS 5
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? 2015 | Sweden | Professionals | All main fields of study 57 Most represented industries In which industry do you currently work?
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? 2015 | Sweden | Professionals | All main fields of study 58 Current salary by level of experience and gender What is your current salary before taxes (including commission and bonus, excluding pension)? 0-3 years4-9 years10-24 years 25 years or more GENDER GAP Current monthly salary by number of years worked (SEK) | All professionals 30 193 32 362 28 530 3 832 40 299 43 870 36 975 6 895 49 724 54 229 44 249 9 981 55 404 58 850 47 724 11 126
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? 2015 | Sweden | Professionals | All main fields of study 59 Current salary by main field of study What is your current salary before taxes (including commission and bonus, excluding pension)? All professionals BusinessMSc Engineering 42 210 SEK 47 080 SEK IT 44 756 SEK
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? 2015 | Sweden | Professionals | All main fields of study 60 Are professionals satisfied with their current employer? How satisfied are you with your current employer? 1 – Very dissatisfied, 10 – Very satisfied 7,4 7,2 Your alumni All professionals Very dissatisfiedVery satisfied Your alumni All professionals AVERAGE SATISFACTION:
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? 2015 | Sweden | Professionals | All main fields of study 61 What would make professionals apply for another job? What would make you apply for another job?
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Next steps for your strategy? 2015 | Sweden | Professionals | All main fields of study 62 The top five most attractive attributes for your alumni DO THESE ATTRIBUTES DIFFERENTIATE YOU FROM YOUR COMPETITORS? Teaches transferable and practical skills employers are looking for Is considered a target school for employers in my field Prepares graduates well for their professional life Provides a launching pad for a career in a wide variety of industries/branches Adapts to emerging trends and new knowledge FOCUS DIFFERENTIATING The top five most attractive attributes of Chalmers University of Technology according to your alumni Is considered a target school for employers in my field Presents opportunities to network with employers Teaches transferable and practical skills employers are looking for Supports and develops entrepreneurship Provides a launching pad for a career in a wide variety of industries/branches ARE YOU CURRENTLY FOCUSING ON THE RIGHT ATTRIBUTES? IF NOT, WHICH ATTRIBUTES SHOULD YOU FOCUS ON IN THE NEXT YEAR?
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Are you INTERESTED In getting MORE insights about students, alumni or employers? THANK YOU!
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2015 | Sweden | Professionals | All main fields of study 64 APPENDIX Highest qualification Main field of study Educational institutions Area of study Employer rankings Importance of attributes for all four drivers of employer attractiveness
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? 2015 | Sweden | Professionals | All main fields of study 65 Highest qualification What qualification or degree are you currently pursuing? (students) What is your highest qualification or degree? (professionals)
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? 2015 | Sweden | Professionals | All main fields of study 66 Main field of study What is your main field of study? (students) What was your main field of study? (professionals)
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? 2015 | Sweden | Professionals | All main fields of study 67 Educational institutions (1/1) Which educational institution do you attend? (students) Which educational institution did you mainly attend? (professionals) All professionals
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? 2015 | Sweden | Professionals | All main fields of study 68 Areas of study Please select your major(s)/main area(s) of study. All professionals | Business (1/1)
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? 2015 | Sweden | Professionals | All main fields of study 69 Areas of study Please select your major(s)/main area(s) of study. All professionals | MSc Engineering (1/2)
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? 2015 | Sweden | Professionals | All main fields of study 70 Areas of study Please select your major(s)/main area(s) of study. All professionals | MSc Engineering (2/2)
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? 2015 | Sweden | Professionals | All main fields of study 71 Areas of study Please select your major(s)/main area(s) of study. All professionals | BSc Engineering (1/1)
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? 2015 | Sweden | Professionals | All main fields of study 72 Areas of study Please select your major(s)/main area(s) of study. All professionals | IT (1/1)
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? 2015 | Sweden | Professionals | All main fields of study 73 Areas of study Please select your major(s)/main area(s) of study. All professionals | Natural Sciences (1/1)
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? 2015 | Sweden | Professionals | All main fields of study 74 Areas of study Please select your major(s)/main area(s) of study. All professionals | Humanities (1/1)
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? 2015 | Sweden | Professionals | All main fields of study 75 Areas of study Please select your major(s)/main area(s) of study. All professionals | Law (1/1)
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? 2015 | Sweden | Professionals | All main fields of study 76 Considered Employer Ranking | Top 30 Below is a list of employers. Which of these employers would you consider working for? Please select as many as applicable. All professionals | Business
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? 2015 | Sweden | Professionals | All main fields of study 77 Considered Employer Ranking | Top 30 Below is a list of employers. Which of these employers would you consider working for? Please select as many as applicable. All professionals | MSc Engineering
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? 2015 | Sweden | Professionals | All main fields of study 78 Considered Employer Ranking | Top 30 Below is a list of employers. Which of these employers would you consider working for? Please select as many as applicable. All professionals | IT
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? All professionals | Business 2015 | Sweden | Professionals | All main fields of study 79 Ideal Employer Ranking | Top 30 Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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? All professionals | MSc Engineering 2015 | Sweden | Professionals | All main fields of study 80 Ideal Employer Ranking | Top 30 Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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? All professionals | IT 2015 | Sweden | Professionals | All main fields of study 81 Ideal Employer Ranking | Top 30 Now choose the 5 employers you most want to work for, your 5 Ideal Employers.
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? All professionals | Business 2015 | Sweden | Professionals | All main fields of study 82 Potential Applicants’ Ranking | Top 30 Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)
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? All professionals | MSc Engineering 2015 | Sweden | Professionals | All main fields of study 83 Potential Applicants’ Ranking | Top 30 Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)
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? All professionals | IT 2015 | Sweden | Professionals | All main fields of study 84 Potential Applicants’ Ranking | Top 30 Have you applied or will you apply to these employers? – Yes, I have applied / Yes, I will apply (students) If you were looking for a new job, would you consider applying at these employers? – Yes, definitely (Professionals)
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? 2015 | Sweden | Professionals | All main fields of study 85 Employer Reputation & Image Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. Attractive attributes
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? 2015 | Sweden | Professionals | All main fields of study 86 People & Culture Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
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? Attractive attributes 2015 | Sweden | Professionals | All main fields of study 87 Remuneration & Advancement Opportunities Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
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? Attractive attributes 2015 | Sweden | Professionals | All main fields of study 88 Job Characteristics Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives.
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