1. The Eyes Have It You're just too good to be true Can't take my eyes off of you!

2. ALLOW YOUR EYES TO SAY, AT THE START AND THROUGHOUT, “I LIKE YOU, I WANT YOU TO UNDERSTAND, I AM CONFIDENT ABOUT MY CONTENT AND MY TALENT AS WELL AS IN MY ABILITY TO GIVE YOU A GREAT LISTENING EXPERIENCE.”

3. Look at audience members, one at a time, eye to eye. Stay with one person’s eyes for the length of one phrase.

4. Then move your eyes to another person’s eyes. When you move to the second set of eyes, be sure to change your facial expression somewhat—perhaps angling your head in a different direction, opening or narrowing the eyes, displaying a different kind of thought going on.

5. DO NOT: look at the floor/ceiling/window. DO NOT: stare at empty desks, or points on a body other than a face.

6. DO NOT PAN THE AUDIENCE—which is to say, do not mindlessly rotate your head from one side of the room and back again and so on.

7. DO NOT: flick eyes, dart eyes, or allow your eyes to wander.

8. DO NOT LET EYES GO BLANK— either because they have that “I am trying to remember my speech” look or because “you are a tad nervous and want to avoid people’s gaze.”

9. ALLOW YOUR EYES TO SHOW THINKING—we should see them processing info as you are saying words, projecting ideas, and feeling emotions. React with eyes just after finishing a phrase, as if to say: “wow did you follow, do you believe it?”

10. 10. ALLOW YOUR EYES TO CONNECT WITH ANOTHER HUMAN BEING—to show interest in every person and in their understanding; do not just look AT or talk AT; rather, allow your eyes to involve others, to engross others, to care for others. Move others and SEDUCE OTHERS.

11. ALLOW YOUR EYES TO TRANSFIX US. Remember the analogies: your eyes are a punch and in order for a punch to be felt it must be direct and forceful and it must follow through; your eyes are a gun, and in order for a gun to hit its mark, it must be still, properly directed, and powerful in its impact (don’t shoot feathers—shoot bullets that have trails); your eyes are casting out hooks; after catching a fish, they must reel it in.

12. Use eye contact during silent moments: shift to another person’s eyes during a dramatic pause; after a shocking example, look at several audience members, one at a time, as if to say; do you believe it?”—but only with your eyes; smile at various people who are enjoying your humor