1. 1 Consumer Markets and Buying Behavior

2. 2 Ultimate Consumer Ultimate Consumers buy goods for their own personal or family use.

3. Consumer Market 3 All the individuals and households who buy goods and services for personal consumption.

4. Consumer Buying Behavior 4 The buying behavior of the final consumers-- individuals and households who buy who buy goods and services for personal consumption

5. Aim of Marketing? 5 Satisfy the needs And Wants of customers

6. CONSUMER BEHAVIOR 6 How individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires How individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires

7. 7 Whirlpool’s color coded machine

8. 8 Lost Market

9. 9 What Do These Examples Show? Scientific Methods Intuitive Methods Customers for developing new products, product features, prices, channels, messages, and other marketing mix elements

10. 10 HOW AND WHY CONSUMERS BUY Buyer’s Characteristics Cultural Social Personal Psychological