1. Name Game Deceptions Berry waffles/yogurt/drinks may have no berries! Students Attention! I had to pull a lot of the pictures out to get this section of my lecture to load. Blueberry Bits : (The Real Deal : ) ≠

2. More tricky name games Juice ≠ Drink Orange Drink- mostly sugar water flavored w/ some real juice. More like punch or even soda 100% Orange Juice The Real Deal : )

3. Legal, but deceptive! Beware of label claims Some true Some bogus Tough to differentiate Ignore it all!

4. Remember! Product claims ≠ government guarantee a product is healthy.

5. Label Logos to Recognize

6. Certified Fair Trade Typical products: coffee, tea, chocolate Pro: Safer working conditions, more fair wages paid; No child labor allowed Environmental safeguards required Con: Typically, higher priced, imported ‘luxury’ items Fair Traded items may be, but are NOT necessarily organic, healthy, fresh or local

7. Labeling Organic Foods 100% organic = all ingredients are organically produced. USDA organic logo allowed ‘Organic’= 95% ingredients organic. Logo allowed ‘Made w/ organic ingredients’>70% USDA logo NOT allowed

8. Organic Pros/Cons-you decide!  Better for environment  better for us!  Usually more expensive  NOT necessarily CFT, fresh or local!

9. Organic: (A few) USDA Qualifying rules Plants  no synthetic fertilizers, pest or herbicides x 3yrs.  no sewer sludge used; cannot be irradiated  no use of genetically modified (GMO) seedsgenetically modified (GMO) Animals  no factory farming conditions  no antibiotics/hormones (prevent disease/ promote growth)  no irradiation  fed 100% organically grown feed

10. Genetically Modified Organism (GMO) DNA of live organisms, modified in a lab ~60%+ of US processed food has GMO content GMO label NOT required on US foods : ( Pros v. cons GMO unfolding over time Want to avoid it? Buy 100% organic Buy 100% organic or look for this non-profit certification

11. CFT, Organic, Non-GMO Too pricey? Think before you buy! Better to increase intake of conventionally produced veggies/fruits than reduce intake because organic, CFT, non- GMO are not affordable. Do what you CAN!

12. Keep in mind: Labels are changing CurrentProposed Calories more obvious Added sugar a separate entry

13. Good  Better  Best!!!!! Consume more food products that make few/any claims! Use ingredient list and Nutrition Facts panel as source of product info. Ignore the rest! Consume more products that need NO ingredient list or Nutrition Facts panel! In the meantime…….