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Published byGilbert Williamson Modified over 9 years ago
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DEFENDING MARKET SHARE September 2015
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Property Fundamentals revisited 3 Demand Drivers Eastern Cape macro economic indicators Slower population growth – outward migration Unemployment 36.5% vs national 24.7% 33% of population recipients of welfare grants Average household income of R76k/p.a. vs national average of R120k Income Drivers: Automotive Industry Agriculture Family income transfers
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3 Port Elizabeth Retail Supply
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Competitive Analysis: Baywest 3 LOCATION CATCHMENT MARKET ACCESSIBILITY PARKING BUILT PRODUCT LAY-OUT TENANT MIX DIFFERENTIATION
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IMPACT FOOT COUNTS: - Week days vs weekends TRADING PERFORMANCE Walmer Park Vacancy : 0% 2014/5 T/O: 8% Greenacres Project: 3940m2 Vacancy: 2.2% 2014/5 T/O: 1.8% The Bridge Vacancy: 2.33% 2014/5 T/O: 2.2% Aug T/O up 4.48%
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BAYWEST PERFORMANCE Trading Overall Anchors Fashion Entertainment Success Potential Recruitment harder than retention Historical evidence Development densification doubtful Pressure on income, leading to neglect Risk of uncontrollable hemorrhaging
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DEFENSIVE STRATEGY WALMER PARK Enhance tenant mix Recruit disillusioned Baywest tenants where suitable Customer care programme THE BRIDGE Evaluate continued minority share ownership GREENACRES Complete redevelopment & upgrade Refocus target market Extension and right-sizing of tenants
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