1. Business Plan Presentation XYZ

2. Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials Marketing Plan

3. Our Mission Describe in one sentence, why your project exists.

4. Strategic Intent Describe in one sentence what your project/team wants to be. List here your key actions (=how to get there):

5. Our Earnings Logic Describe in one sentence: Who pays for what and why

6. Business Environment Market (description, size, geography,trends) Product/Service concept in one sentence Competition (direct and substitution)

7. Project Execution Key Milestones: (service and business)

8. Risk Analysis RISKS Market Technology/Product Competence ACTIONS Market Technology/Product Competence

9. Key Assumptions And Financials Summarize the assumptions under which this business plan is valid. Financials according to the F&C template, add NPV calculation and put a graph (NPV/time in this presentation)

10. Market Research ctd Potential market share and sales

11. Market Research & Test Plan Gruop / profile# of personsGoal of contactHow (interview, survey...) Ready by

12. Marketing Mix Copetitive Advantage of Service Marketing Mix Service Description (same as before) Price (and motivation) Promotion (preliminary ideas) Place (distribution)