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The goods and services a business will offer to its customers Informing, reminding, and persuading customers of the goods and services available to them.

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Presentation on theme: "The goods and services a business will offer to its customers Informing, reminding, and persuading customers of the goods and services available to them."— Presentation transcript:

1 The goods and services a business will offer to its customers Informing, reminding, and persuading customers of the goods and services available to them. The amount a business charges customers for their products Making products available at the right time and location.

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3 4P Mobile Marketing Project

4 A Marketing Mix: Sports Industry (4 Ps of the Super Bowl)  The product the Super Bowl offers is a game between the best teams of the AFC and NFC.

5 A Marketing Mix: Sports Industry (4 Ps of the Super Bowl)  Consumer costs extend beyond ticket prices and include travel, food, and lodging expenses.

6 A Marketing Mix: Sports Industry (4 Ps of the Super Bowl)  Place or distribution includes the location of the host city and arena ticket sales, TV network, Internet streaming, Sports TV Pre- Game Network.

7 A Marketing Mix: Sports Industry (4 Ps of the Super Bowl)  The product the Super Bowl offers is a game between the best teams of the AFC and NFC.  Consumer costs extend beyond ticket prices and include travel, food, and lodging expenses.  Place or distribution includes the location of the host city and arena ticket sales, TV network, Internet streaming, Sports TV Pre-Game Network.  Promotion involves media outlets and related-product contests. (Media Hype)

8 Chapter Project 4 Ps Marketing Mobile Project – Product, Place, Price, Promotion (Individual Activity) Will be presented to the class

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