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Published byJoy Murphy Modified over 9 years ago
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The goods and services a business will offer to its customers Informing, reminding, and persuading customers of the goods and services available to them. The amount a business charges customers for their products Making products available at the right time and location.
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4P Mobile Marketing Project
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A Marketing Mix: Sports Industry (4 Ps of the Super Bowl) The product the Super Bowl offers is a game between the best teams of the AFC and NFC.
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A Marketing Mix: Sports Industry (4 Ps of the Super Bowl) Consumer costs extend beyond ticket prices and include travel, food, and lodging expenses.
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A Marketing Mix: Sports Industry (4 Ps of the Super Bowl) Place or distribution includes the location of the host city and arena ticket sales, TV network, Internet streaming, Sports TV Pre- Game Network.
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A Marketing Mix: Sports Industry (4 Ps of the Super Bowl) The product the Super Bowl offers is a game between the best teams of the AFC and NFC. Consumer costs extend beyond ticket prices and include travel, food, and lodging expenses. Place or distribution includes the location of the host city and arena ticket sales, TV network, Internet streaming, Sports TV Pre-Game Network. Promotion involves media outlets and related-product contests. (Media Hype)
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Chapter Project 4 Ps Marketing Mobile Project – Product, Place, Price, Promotion (Individual Activity) Will be presented to the class
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