1. Storytelling with Data and Images Rita Buhite and Sherry Roth Discovery Day, May 29, 2015

2. Storytelling with Infographics  What are infographics?  Why are they used?  Why do libraries use them?  Where do we find data?  How can we create them?

3. What are infographics?

4. images, like a chart or diagram, used to represent data or knowledge

5. Why do we use infographics?  Infographics are appealing – they sure should be!  Infographics enable understanding  Infographics help you retain the information

6. Why do we use infographics? for their appeal https://www.flickr.com/photos/peasap/4063408356

7. Why do we use infographics? to capture your attention http://commons.wikimedia.org/wiki/File:Butterfly_Goldfish_02.JPG

8. Why do we use infographics? to enable learning http://commons.wikimedia.org/wiki/File%3AAce_of_No-Trumps.png (Brain Rule # 10) Vision Trumps All Other Senses

9. (Infographic) Why do we use infographics? to enable learning

10. Why do we use infographics? to enable understanding

11. Why do we use infographics? to help remember http://pixabay.com/en/memory-card-board-game-48118 /

12. Why do we use infographics? We don’t pay attention to boring things ( Brain Rule #4) https://www.flickr.com/photos/cybrarian77

13. Don’t be boring

14. Why do we use infographics? Quick Stats to Summarize – we process visually

15. Why do we use infographics? Quick Stats to Summarize – we retain more with visuals

16. Why do we (libraries) use it?  to help implement our strategic plan  to engage our constituencies – students, faculty, donors  to identify and quantify our “value” to the university  to visualize collection use

17. Why do we (libraries) use it? to implement our strategic plan Appendix II: Strategic Performance Indicators http://www.tagxedo.com/app.html

18. to engage our patrons #psu (Data from Director’s Station, created in PowerPoint) Why do we use them?

19. to engage our patrons (Data from Director’s Station, created in PowerPoint) #psu Why do we use them?

20. To quantify our value To quantify our value (Data from DeskTracker, created in Excel) Why do we use them?

21. To visualize our collections Why do we (libraries) use it? (Data from Director’s Station, created in PowerPoint)

22. Sources http://geniusrecruiter.com/2012/07/27/how-universities-and-colleges-are-using-infographics/ http://www.independent.co.uk/news/science/our-attention-span-is-now-less-than-that-of-a-goldfish-microsoft-study- finds-10247553.html http://info.shiftelearning.com/blog/bid/350326/Studies-Confirm-the-Power-of-Visuals-in-eLearning http://unbounce.com/content-marketing/why-do-infographics-make-great-marketing-tools/ https://www.youtube.com/watch?v=aR1TNEHRY-U Lankow, J., Ritchie, J., Crooks, R., & Ebooks Corporation. (2012). Infographics: The power of visual storytelling. Hoboken, N.J: John Wiley & Sons, Inc. Medina, J., Stevenson, R. W., & Pearson, M. (2008). Brain rules: 12 principles for surviving and thriving at work, home, and school. Seattle, Wash: Pear Press. Oakleaf, M. J., American Library Association, & Association of College and Research Libraries. (2010). The value of academic libraries: A comprehensive research review and report. Chicago, IL: Association of College and Research Libraries, American Library Association.

23. Need help picking colors and fonts? http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2014/04/font- infography.jpghttp://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2014/04/font- infography.jpg (fonts) http://colorbrewer2.com/http://colorbrewer2.com/ (colors)

24. Rita