1. Q UINTA DE F OZ DE A ROUCE B RAND O VERVIEW

2. Priorities: Building The Brand: Selling Points: VR Beiras 1.The definition of unique terroir – not another vineyard in a 50-mile radius 2.The site of the famous Napoleonic Battle of Foz de Arouçe in 1811 3. In 1939, a tornado destroyed the pine forest that had covered the land and the family repopulated the area with vines. 4.Target boutique wine shops, steak houses, Mediterranean and tapas restaurants, and innovative wine bars. Osorio Family Home Foz de Arouce is owned by the Count Joao Filipe Osorio, whose family has lived on the property since the 12 th century. They started exporting their wine in 1980. 1.Baga (P) 2.Branco (S) 1.Emphasize unique varietal wines and small artisanal (~3k cases made) 2. Joao Portugal Ramos has married into the family and joined Joao Perry Vidal in wine-making duties 3.Only wine outside of Portugal’s usual wine-producing regions to consistently earn top ratings. 4.15 acres of vineyard on schist and quartz soils. On steep mountains that face the sun and are bathed in fog each morning, which preserves freshness. Protected from winds by surrounding mountains. Essence: The little-known Beiras region and one of Portugal’s oldest families brings you an elegant expression of the Baga grape. Foz de Arouce Vineyard

3. Available POS: Brochure, Sell Sheet, Shelf Talker Secondary and Special Opportunity: Distribution Channel On Premise: 40% Off Premise: 60% Varietal Composition 80% Baga, 20% Touriga Nacional 6 mos French oak (1-2yo) 100% Cerceal 5 mos French oak (20% new, 80% used) Competitive Set Luis Pato Baga Niepoort Redoma Reserva (Martine’s) Pricing SRP: $20.99 Min. SRP: $17.99 BTG: $15 Wine List: $45-50 SRP: $37.99 Min. SRP: $33.99 BTG: N/A Wine List: $80 WL Categories Categories: Portugal, Iberia, Beiras, International Reds List As: Conde de Foz de Arouce, Baga Tinto, Beiras VR, Portugal Categories: Portugal, Iberia, Beiras, International Whites List As: Conde de Foz de Arouce, Cerceal Branco, Beiras VR, Portugal Recent Press 2009: 92 WE 2008: 91 WE 2009: 90 WE Specifications UPC/CS: 10098709440088 UPC/BTL: 098709440081 CS Pack: 6/750ML Dimensions: 13.78Lx9.45Wx6.3H Weight: 18.74lbs Pallet: 56 Layer: 4 UPC/CS: 10098709088327 UPC/BTL: 098709088320 CS Pack: 6/750ML Dimensions: 9.50Lx6.50Wx12H Weight: 18.74lbs Pallet: 56 Layer: 4 Foz de Arouce TintoFoz de Arouce Branco