2. TRUST IN 2020 2

7. 7 VISION 2020

8. 8 How to be indispensable?

9. 9 Deregulation media markets Audience fragmentation Erosion of solidarity Foxification Global media moguls Deconstruction welfare states

10. 10 transparent + accountable reliable journalism political case making + brand mgt programming strategy + portfolio mgt value for money excellent content audience ownership + alliances access + prominence reach + impact on audience return on society values leverage on creative industry + employment recognised + popular brand How to be perceived as indispensable in 2020?

11. 11 transparent + accountable reliable journalism political case making + brand mgt programming strategy + portfolio mgt value for money excellent content audience ownership + alliances access + prominence reach + impact on audience return on society values leverage on creative industry + employment recognised + popular brand How to be perceived as trusted in 2020?

12. 12 1. PSM: increasing role as trusted source, provided we reinvent ourselves

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19. 19 2. Trust is more dependent on culture than on rules and regulations

20. 20 CONCLUSION