1. BROADCASTING BOARD OF GOVERNORS Public Diplomacy Council November 2, 2015 John F. Lansing CEO and Director, BBG BROADCASTING BOARD OF GOVERNORS

2. Strategic Themes BROADCASTING BOARD OF GOVERNORS

3. A market-driven shift to digital distribution MOBILE, SOCIAL MEDIA & VIDEO BROADCASTING BOARD OF GOVERNORS

4. ENHANCE STRATEGIC COOPERATION BETWEEN BBG ENTITIES THROUGH THE U.S. International Media Coordinating Committee BROADCASTING BOARD OF GOVERNORS

5. Curate more content to complement original content to fulfill BBG’s mission COMMISSION “BEST OF BREED” CONTENT PRODUCERS AND CREATE FOCUSED, THEMED CROSS-ENTITY CONTENT BROADCASTING BOARD OF GOVERNORS

6. Target resources for maximum impact on spheres of influence most in need of press freedom and freedom of expression BROADCASTING BOARD OF GOVERNORS

7. Greater accountability and measurement of impact with targeted audiences BROADCASTING BOARD OF GOVERNORS

8. ORGANIZING BY Geography & Spheres of Influence BROADCASTING BOARD OF GOVERNORS

9. RUSSIA BROADCASTING BOARD OF GOVERNORS

10. RUSSIA BROADCASTING BOARD OF GOVERNORS SPHERE OF INFLUENCE BROADCASTING BOARD OF GOVERNORS

11. IRAN BROADCASTING BOARD OF GOVERNORS

12. IRAN BROADCASTING BOARD OF GOVERNORS SPHERE OF INFLUENCE BROADCASTING BOARD OF GOVERNORS

13. CHINA BROADCASTING BOARD OF GOVERNORS

14. CHINA BROADCASTING BOARD OF GOVERNORS SPHERE OF INFLUENCE BROADCASTING BOARD OF GOVERNORS

15. COVERING EXTREMISM BROADCASTING BOARD OF GOVERNORS

16. SPHERE OF INFLUENCE COVERING EXTREMISM BROADCASTING BOARD OF GOVERNORS

17. CUBA BROADCASTING BOARD OF GOVERNORS

18. CUBA BROADCASTING BOARD OF GOVERNORS SPHERE OF INFLUENCE BROADCASTING BOARD OF GOVERNORS

19. Expand Global Internet Freedom GOALS ESTABLISH OFFICE OF INTERNET FREEDOM DRAMATICALLY EXPAND THROUGHPUT CAPACITY NEW TOOLS FOR NEW PLATFORMS: gaming platforms, TV apps and over-the-top devices ESCALATE END-USER CONTENT CONTRIBUTION CAPABILITY & CAPACITY

20. BROADCASTING BOARD OF GOVERNORS Expand VOA Learning English GOALS LEARNING BY GAMING MOBILE LEARNING ENGLISH AND JOURNALISM MASSIVE OPEN ONLINE COURSE (MOOC) LEARNING PLACES

21. BROADCASTING BOARD OF GOVERNORS Public Diplomacy Council November 2, 2015 John F. Lansing CEO and Director, BBG BROADCASTING BOARD OF GOVERNORS