1. A successful display How will we know?

2. Don’t forget the “BOX” Items that you may need for the display include: ◦Scissors ◦Pins – drawing + safety ◦String ◦Adhesives ◦Velcro ◦Sticky tape ◦Stationery ◦Sticky notes ◦Stanley trimmer ◦Camera + batteries ◦Pens/Pencils ◦Ruler ◦Gaffer tape ◦Box of assorted nails/screws ◦Hammer/screwdriver ◦Felt tip markers ◦Spare paper ◦Small torch and batteries ◦Mobile phone + battery

3. During the event There are 5 main areas of the display that needs to be managed whilst the display is ‘live’ ◦Visitors ◦Staff ◦The stand itself ◦Competitors ◦Learning from the exhibition

4. During the event Managing visitors ◦Ensure you understand your primary purpose (objective) ◦Make it easy as possible for visitors to access your display  Requires monitoring - This may mean making adhoc changes whilst ‘live’  Record any feedback the visitors provide you with  Be mindful of constantly evaluating risks to visitors

5. During the event Staff ◦Ensure staff are thoroughly briefed ◦Support may be required throughout the ‘live’ period ◦Consider a handover strategy if necessary  May required daily briefings  Adhoc changes to staffing (and levels) may be required  Recognise different skill/experience levels ◦Remember OSH + duty of care issues

6. During the event The stand itself ◦Monitor constantly, looking for  Impact on visitors  Opportunities to improve the stand  Sufficient/too many staff  Refilling and refreshing stands, brochure holders etc  Potential OH+S and duty of care issues Damage  Rubbish

7. During the event Competition ◦Check out the displays of your competitors  What display elements/techniques have they used  Observe their staff/visitors and the interaction between them ◦Don’t go overboard ◦Stay focused on the job at hand

8. During the event Learning from the exhibition ◦Opportunity to watch your staff in action ◦Encourage staff to take notes at the time (for a later debrief), giving consideration issues such as:  Appropriateness of location and positioning of stand  Quality of visitors to the stand and their comments  High/low peaks  Quality of exhibition/access to facilities

9. What to do after? Directly after the event ◦Ensure you (and your suppliers) are clear on bump-out times ◦Ensure a member of your staff is present during the pull down Things to do ◦Sort out display + promotional material ◦Compare pre inventory to post inventory ◦Collate all paperwork (ie contacts, potential new clients, feedback etc for future follow up and reporting) ◦Pack away and repair damaged material

10. Debrief What is a debrief? When should we conduct a debrief? Why do we do a debrief? Who participates in a debrief? What is discussed at a debrief?

11. Possible items to discuss at a debrief with staff Pre event briefings Appropriate visitors to the stand Location and access to the stand The stand itself Promotional/display material Competitors + stands Access to facilities Training requirements OSH/Risk/Duty of care issues

12. Encourage the negatives During the debrief staff should be encouraged to express their feelings and discuss negatives as well as the positives – why do you think this is? Staff must be recognised for their efforts – why do you think this is?

13. Evaluation When do we evaluate? Why do we evaluate? What types of things can we evaluate? At what stage of our display preparation do we need to consider our evaluation? What other part of our planning process do we compare our evaluation to?

14. Follow up What type of follow up might be required? Who may be involved? Lastly… Report Record File Why do we do this?