1. A centre of expertise in digital information managementwww.ukoln.ac.uk Engagement, Impact, Value: Introduction Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised. Event tag: ‘ ukolneiv ’ http://www.ukoln.ac.uk/web-focus/events/workshops/engagement-impact-value-201005/ Twitter: http://twitter.com/briankelly/ http://twitter.com/ukwebfocus/ Email: b.kelly@ukoln.ac.uk Blog: http://ukwebfocus.wordpress.com/

2. A centre of expertise in digital information managementwww.ukoln.ac.uk 2 About Me Brian Kelly: National Web adviser to UK Universities and cultural heritage organisations Based at UKOLN, a national centre of expertise in digital information management and located at the University of Bath Involved in Web since January 1993 Over 300 presentations given since 1997 Current area of interest include Web 2.0 and the Social Web, Web standards and Web accessibility Introduction

3. A centre of expertise in digital information managementwww.ukoln.ac.uk Why Are We Here? The political and economic context 3

4. A centre of expertise in digital information managementwww.ukoln.ac.uk Why Are We Here? Public sector funding cuts to come 4...

5. A centre of expertise in digital information managementwww.ukoln.ac.uk Ashes to Ashes Cutbacks, redundancies; demoralisation; (crap music); … 5

6. A centre of expertise in digital information managementwww.ukoln.ac.uk Opportunities Are there any reasons for optimism? We have: Good collaboration mechanisms in place A culture of sharing A culture of openness (nb JISC Strategy) Well-established and highly-regarded national services, advisory services and Innovation Support Centres Political context likely to emphasise importance of shared services and innovation 6

7. A centre of expertise in digital information managementwww.ukoln.ac.uk Engagement, Impact, Value What? JISC-funded work to explore best practices for innovative approaches to user engagement in order to maximise impact and value of various outputs Who? Provided by UKOLN How? A series of F2F events Pre-launch event Plans under discussion 7

8. A centre of expertise in digital information managementwww.ukoln.ac.uk Timetable Scene-setting 10.00-10.15Introduction 10.15-10.25What Do We Want From Our Users? 10.25-10.40Case Study 1: Online user surveys 10.40-11.00Case Study 2: In-depth Interviews and Online Surveys 11.00-11.15Bristol Online Surveys (BOS) 11.15-12.00Discussion Group 1: Understanding our audiences 12.00-12.20Report Back 12.20-13.10LUNCH Doing it For Ourselves 13.10-13.40Impact and Value: A JISC Perspective 13.40-14.10Three case studies 14.10-14.55Discussion Group 2: Enhancing our Impact and Value 14.55-15.10Coffee 15.10-15.30Report Back 15.30-15. 45What Next? 15.45-16.00Conclusions 8 Timetable Group work

9. A centre of expertise in digital information managementwww.ukoln.ac.uk Inputs Work informed by: Case studies describing innovative approaches Open discussions by participants Open approach to resources and discussions 9 Note the cultural of openness and sharing is dependent on you – you may decide to ‘batten down the hatches until the storm is over’. Note, however, the prisoner’s dilemma: “fundamental problem in game theory that demonstrates why two people might not cooperate even if it is in both their best interests to do so” Note the cultural of openness and sharing is dependent on you – you may decide to ‘batten down the hatches until the storm is over’. Note, however, the prisoner’s dilemma: “fundamental problem in game theory that demonstrates why two people might not cooperate even if it is in both their best interests to do so”

10. A centre of expertise in digital information managementwww.ukoln.ac.uk Outputs Outputs from activity: Access to resources Access to discussions Synthesis report based on future events 10 Note if you contribute in an open fashion you (a) are likely to obtain feedback which may enhance your ideas and (b) receive acknowledgements regarding your innovative approaches. But also give clear signal if you wish to talk off the record. Note if you contribute in an open fashion you (a) are likely to obtain feedback which may enhance your ideas and (b) receive acknowledgements regarding your innovative approaches. But also give clear signal if you wish to talk off the record.

11. A centre of expertise in digital information managementwww.ukoln.ac.uk Questions 11