2. Product Development This Biscuit Could Taste Better

3. What do we understand by product development? Choose which answer best describes it: Choose A.Creating new products B.Creating novel products demanded by consumers C.Take an existing product and improve it’s appeal.

4. Reasons for Product Development Customer demands Improve sales Better Methods for production

5. Consumer Demands Ease of UseImproved Nutrition Customer demands for reduced salt/sugar /fat products Possible through use of artificial sweeteners or modifying recipes to reduce fat or change fat type to be inline with heart foundation guidelines. New way of presenting old product Possible through new ideas of packaging Both work together to improve convenience of product Eg squeezable yoghurts

6.  A successful food company is trying to increase sales of one of It’s popular snacks.  Can you work together in groups of 4 to gather ideas of how you could improve this products appeal to a group of teenage children.  Test out your new recipe and offer it to peers for taste testing.