1. Acquisition of MySQL

2. and the acquisition of MySQL

3. What is MySQL? The world's most popular open source database Relational database management system (RDBMS)

4. What is MySQL? Has more than 11 million installations. Runs as a server providing multi-user access to a number of databases.

5. 1.Porters’ 5 Forces 2.Disruptive Technology

6. Bargaining Power of Customers Threat of Substitution Products Bargaining Power of Suppliers Barriers to Entry Competitive Rivalry Within an Industry Competitive Rivalry Within an Industry

7. Open Sources MySql Postgress Piracy Software Alliances Bargaining Power of Customers Threat of Substitution Products Bargaining Power of Suppliers Barriers to Entry Competitive Rivalry Within an Industry Competitive Rivalry Within an Industry

8. Spreadsheets CSV’s TSV’s MS Access NTFS File Cabinets Bargaining Power of Customers Threat of Substitution Products Bargaining Power of Suppliers Barriers to Entry Competitive Rivalry Within an Industry Competitive Rivalry Within an Industry

9. Open source model Free Developers Many (10,000) developer Proprietary Model Expensive Fewer Developers Bargaining Power of Customers Threat of Substitution Products Bargaining Power of Suppliers Barriers to Entry Competitive Rivalry Within an Industry Competitive Rivalry Within an Industry

10. Technical Foundation Industry Buy-in Embed vs. Hosted Community Base Brand Equity Learning Curve Advantages Difficulty in switching DBMS’s Bargaining Power of Customers Threat of Substitution Products Bargaining Power of Suppliers Barriers to Entry Competitive Rivalry Within an Industry Competitive Rivalry Within an Industry

11. Bargaining Power of Customers Threat of Substitution Products Bargaining Power of Suppliers Barriers to Entry Competitive Rivalry Within an Industry Competitive Rivalry Within an Industry Oracle, IBM, SQL Server 12.1% Growth '06 – '07 (16.6B – 18.6B) Diversity High Embed v Hosted Windows v Unix Large Scale v Small Scale

12. $100 million dollar services MySQL Enterprise Package 2 nd generation open-source Pricing (per server per year) Basic - $599 Silver - $1999 Gold - $2999 Platinum - $4999 Training and Certification ConferencesDeveloper CampsExams Consulting MySQL Data Warehouse Jumpstart MySQL Migration Jumpstart Support Problem Resolution MySQL Enterprise Package Online Knowledge Base Advisors (Security, Performance, Memory, etc.)

13. MySQL didn’t support traditional database features Blazing fast – Google early adopted Open source – 100s of open source projects built on top of MySQL Now MySQL adding new features, almost feature-parity with traditional databases but retained speed