1. FLA 2.0 Networked & Open Social Technologies, Community, Content, Networks, and Collective Action Ben Gross ben@bengross.com http://bengross.com/

2. FLA 2.0 – Networked & Open 2 Commodification Infrastructure Content production and dissemination Community and collaboration Messaging and notification Presence and status Reputation Location Analysis tools

3. FLA 2.0 – Networked & Open 3 Benefits More interactive and participatory More rich media (audio and video) More user contributed content Social networking everywhere Reputation everywhere APIs and open standards Pre-internet this was all expensive Commonly called Web 2.0

4. FLA 2.0 – Networked & Open 4 Components and Platforms Nearly every aspect of this ecosystem is available as either components that can be constructed into a customized mashup or as part of a overall platform. Ning offers a platform to rapidly build community sites that include weblogs, photo sharing, social networks etc.Ning Lignup provides individual telephony components as web services.Lignup

5. FLA 2.0 – Networked & Open 5 Drag and Drop Communities

6. FLA 2.0 – Networked & Open 6 Participation How do you get participation? –Support self expression –Seed good content and give up control –Be open (standards and APIs) –Support derivatives and remixing How do you measure participation? –Analysis tools –Technorati, CoComment, Google AnalyticsTechnoratiCoComment,Google Analytics –Alexa, Quantcast, comScore, HitwiseAlexaQuantcastcomScoreHitwise YouTube is a great example serviceYouTube

7. FLA 2.0 – Networked & Open 7 Wafa Sultan on Al Jazeera

8. FLA 2.0 – Networked & Open 8 1984 Politics

9. FLA 2.0 – Networked & Open 9 Making It Up LonelyGirl15 (YouTube profile)LonelyGirl15YouTube profile People did substantial research to find out that this girl was an actress. Never underestimate the amount of free time people have on the internet. Initial outrage, but continued popularity. The show is still on and is available on most major video sharing sites. 70 million combined viewers.

10. FLA 2.0 – Networked & Open 10 Disclosure Microsoft sent high end laptops to about 1000 bloggers. Resulting in a lot of bad PR. Microsoft tried to recall the laptops. Successful Microsoft collaboration with 42 Entertainment for a Halo 2 promotion I Love BeesI Love Bees

11. FLA 2.0 – Networked & Open 11 Once It’s Out It’s Out

12. FLA 2.0 – Networked & Open 12 Questions and Discussion

13. FLA 2.0 – Networked & Open 13