1. BRAINSTORMING

2. TARGETS MTHODMTHOD ECHECH SYNERGIES PPORTUNITIES

3. TARGETS Bring research to the public. Big events vs diffuse ones What is the “public”? Culturally cultivated/illiterate; kids/young vs old; near and far. Does and outreach program need to focus on one sector? Multilevel story-telling? Combine science with other disciplines (art) to enlarge public pool. Learning facilitation by creating learning environments What contents depend on the sector you are referring to. researc hers public

4. METHODS How to attract people ? Coupling science with other cultural aspects (tech, art,..) Referring to different public sectors requires different skills/methods, not always available How effective is “learning by playing”? Learners find what expected, not an exploration. Should we instead aim at transmitting the “learning method”? Balance btw attractive topic and method transmission Passive vs active learning Kids-to-parents or Parents-to-kids strategies? How scientist get to the idea, emotioal sharing and involvement

5. ENABLING TECH Shifting the focus from contents to medium? Steals the scene! However: enlarges the areas of interest beyond “contents” Visual vs textual information, matter of targets? Stimulates a ”passive” approach (e.g. MUSE use of the iPads)? Technology must perform up to expectations Soft technologies (web, socials, chats, Youku, digital media) can break the near-far)

6. SYNERGIES Virtual Bright Room with temporary scientific exhibitions with contributions fform all partners (Chongqing, Hong Kong, UniPI, INO/CNR, MUSE, Confucius/S.Anna, SNS) Exchange of applications for Oculus or other Staff exchange, particularly in computer science Involvement (virtual or in person) in big events, e.g. Researchers Night Exchange of students (specifically aimed to outreach activities?) to improve visibility

7. OPPORTUNITIES EU Office for Italy-China cultural exchange Bilateral agreements bwt Italy and China CAPACITY Erasmus+ call in Spring 2016 CAPACITY H2020

8. CHALLENGES