1. Latino Pop in the 90s La Vida Loca?

2. The “Latin Explosion” The late 1990s saw the rise of Latin American pop stars in the U.S. mainstream This was a short-lived phenomenon, replaced by the mid-2000s with “the next big thing” While each artist had their own sound, the marketing strategy behind each of them was quite similar:marketing strategy – Poppy dance sounds, tinged with salsa, or other Latin music flavors – Mostly English lyrics – This has been a strategy for 50+ years, going back to La Bamba, at least

3. Gloria Estafan

4. Don’t Let This Moment End Gloria Estefan Born Gloria Fajardo García in Havana, Cuba, in 1957 Her family emigrated to Florida in the late 50s Joined the Miami Sound Machine in the late 70s – later married the bandleaderMiami Sound Machine Has won 3 Grammys & 4 Latin Grammys over the last 25 years The most successful crossover Latin/Pop artist ever Her music combines salsa, electronic dance music, ballads, rock, jazz, and pop

5. Don’t Let This Moment End Gloria Estefan Released 1998 on Epic Records – gloria! (album) From her 8 th album A dance/ballad/club hit in the late 90s Nominated for a Grammy Here she is with Canadian singer/diva Celine Dion performing Estefan’s hit CongaCeline Dion Video

6. Ricky Martin

7. Livin’ La Vida Loca Ricky Martin Born Enrique Martín Morales in San Juan, Puerto Rico, in 1971 Actor, singer, songwriter Began is career at age 12 with MenudoMenudo Began acting in Mexico as a teen, later starred on the soap opera, General HospitalGeneral Hospital His performance of The Cup of Life on the Grammys in 1999 was the beginning of the Latin ExplosionThe Cup of Life

8. Livin’ La Vida Loca continued Released 1999 on Columbia Records – Ricky Martin (album) This was Martin’s debut English language album The mass success of this (& Cup of LIfe) prompted record companies to begin promoting Latino artists in the U.S. Video

9. Marc Anthony

10. Born Marco Antonio Muñiz in NYC, NY, in 1968 Actor, producer, singer, songwriter, tv producer Top selling tropical salsa artist of all time 5 Grammys (3 Latin Grammys) Released his debut salsa album in 1993 His releases often alternate between Spanish- language salsa & English Latin Pop Key figure in helping Jennifer Lopez crossover to Spanish-language audiencesJennifer Lopez

11. I Need To Know Marc Anthony Released 1999 on Columbia Records – Marc Anthony (album) Anthony had already won several Grammy awards by this point We can hear a strong salsa influence in his music, as well as pop, jazz, & other Latino folk musics Anthony wrote & co-produced this song Video

12. Jennifer Lopez

13. Born Jennifer Lynn Muñiz in The Bronx, NY, in 1969 Singer, songwriter, dancer, actor, fashion designer, producer Gained attention as a Fly Girl on the FOX tv show In Living Color In Living Color Got her break in the 1997 film SelenaSelena Her music crosses & combines genres: – Latin pop, hip hop, rock, salsa, electronic dance, etc

14. Jennifer Lopez Waiting for Tonight Released 1999 on Epic/Work Records – On the 6 (album) 2 nd single from her debut album & her signature song This song (& album) established Lopez as a “triple threat” (dancer/actress/singer) She went on to make this…this… Video

15. Carlos Santana

16. Born in Autlán de Navarro, Jalisco, Mexico in 1947 First gained national attention for his performance at Woodstock, 1969Woodstock By the 1990s, however, he was without a recording contract In 1999, he signed to Arista Records to record an album featuring young, up-and-coming artists A global smash, the album Supernatural garnered critical acclaim & 9 Grammy awards & 3 Latin Grammys

17. Smooth Santana Released 1999 on Arista Records – Supernatural (album) Written by Rob Thomas (of Matchbox 20) & Itaal ShurRob Thomas The song broke records for time spent in the Top 100 (30 wks) & spent 12 wks at #1 We can hear a strong cha-cha rhythm & Santana’s iconic, idiosyncratic lead guitar playing throughout Video

18. Shakira

19. Born Shakira Isabel Mebarak Ripoll in Barranquilla, Colombia, 1977 Singer, songwriter, multi-instrumentalist, producer, dancer, model She gained prominence in Latin America in the late 90s, but her English-language album Laundry Service (2001) broke her in the U.S. Her appearance on MTV Unplugged helped launch her U.S. careerMTV Unplugged

20. Whenever, Wherever Shakira Released 2001 on Epic Records – Laundry Service (album) Gloria Estefan helped write this song The best selling single of the 21 st century & Shakira’s signature song Video We can hear strong Latin American influences – Pan pipes, percussion, charangocharango

21. Enrique Iglesias

22. Born Enrique Miguel Iglesias Preysler in Madrid, Spain, 1975 Son of acclaimed Latin singer Julio IglesiasJulio Iglesias Singer, songwriter, actor, producer Came to prominence as one of the top-selling Spanish- language artists of the 90s before breaking in the U.S. An accomplished songwriter that has had his compositions recorded by: – Jennifer Lopez – Clay Aiken – Mel C (Spice Girls) – Andrea Bocelli Andrea Bocelli

23. Bailamos Enrique Iglesias Released 1999 on Fonovisa/Interscope Records – Cosas del Amor (album) & Enrique (English album) Chosen to appear in Will Smith’s Wild Wild WestWild Wild West Written by the same team that wrote Cher’s Believe Believe The success of this song/album allowed Iglesias to sign a multi-million dollar U.S. recording contractmulti-million dollar Video

24. Paulina Rubio

25. Born Paulina Susana Rubio Dosamantes, in Mexico City, Mexico, 1971 Singer, actor, model Began her career in the early 90s releasing Spanish-language albums Her crossover album Border Girl (2002) was one of the top 10 best selling albums in Mexico’s history

26. Don’t Say Goodbye Paulina Rubio Released 2002 on Universal Records – Border Girl (album) This album was the first time time Rubio had been promoted in the U.S. The song relies much more on electronic dance/pop than any discernable Latino Pop influence Video

27. Buena Vista Social Club

28. Originally a social club in Havana, Cuba that was popular among musicians 50 years after it closed, U.S. musician Ry Cooder & Cuban musician Juan de Marcos González recorded an album with some of the club’s original musicians Their concert was turned into a concert film/documentary by director Wim Wenders film/documentary The album/film helped revive traditional Cuban music across the globe

29. Chan Chan Buena Vista Social Club Released 1997 on World Circuit/Nonesuch Records – Buena Vista Social Club (album) Produced by Ry Cooder Originally written in 1987 by Cuban bandleader Compay SegundoCompay Segundo Rolling Stone listed the album as one of the 500 best albums of all time Video