1. SOUTHEAST Region Regional Composite REGIONAL DATA REPORT JAN – JUN 2015 vs. 2014

2. Methodology IRI gathers chain-wide sales across all RMAs (Retail Market Areas) – Regional Composite Reports reflect multi-outlet retail data. Multi-outlet reporting includes an aggregation of the following channels: grocery, mass, club, drug, dollar and military Average Selling Price (ASP) is not Advertised Retail Price – Average selling price is the average of all prices including coupons, promotional pricing, club/loyalty card deals that are given at the register at the time of purchase Categories: – Avocados – Total Produce: Includes avocados Timeframe: YTD Q2 (January – June) 2015 Retail data provided by IRI / FreshLook Marketing – *HAB's calculation based in part on data reported by Information Resources, Inc. through its Freshlook Service for the Avocado category for Multi-Outlet (MULO). The information is believed to be reliable at the time supplied by IRI but is neither all- inclusive nor guaranteed by IRI. Without limiting the generality of the foregoing, specific data points may vary considerably from other information sources. Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews 2

3. Southeast Region: Highlights - YTD Q2 Overview based on the following geography: – The Southeast Region captures the Markets of Atlanta, Jacksonville, Miami, Orlando, South Carolina and Tampa, plus additional cities not included in those Markets 2015 vs. 2014, avocado dollars in Southeast grew +17% and trended ahead of the Total U.S. growth rate by +5 points – Avocado dollars outpaced total produce (+2%) by +15 points – During the same time, category volume grew +28% – Category average selling price (ASP) decreased -9% to $1.13/unit – Small Hass avocados (4046) drove category dollar growth, adding nearly +$10MM – Small Hass avocados also drove volume growth adding over +13MM units to the category Southeast posted dollar and volume velocities lower than the national average – Southeast averaged $284 and 392 units per store per week through Q2 2015 3

4. Southeast: YTD Q2 - Avocados vs. Total Produce 2015 vs. 2014, avocado dollars grew +17%, outpacing total produce (+2%) by +15 points Southeast held a 15% share of total produce dollars and a 12% share of avocado dollars 4 Avocados Outpaced Total Produce in Retail Dollar Sales Growth Rate (All Periods)

5. Southeast: YTD Q2 Avocado Retail Overview 2015 vs. 2014, Category dollars grew +17% – Units grew +28% 2015 vs. 2014, Category average selling price (ASP) decreased -9% to $1.13/unit 5 Southeast Avocado Sales Posted Double-Digit Growth in Dollars and Units (2015 vs. 2014)

6. Southeast vs. Total U.S. - YTD Q2 PLU Comparisons Avocado dollar sales in SE increased +17% and trended ahead of the Total U.S. growth rate by +5 points – Volume increased +28%, +8 points ahead of Total U.S. Small Hass avocados (PLU 4046) drove dollar growth in SE, adding nearly +$10MM to the category – Small Hass avocados also drove category units adding over +13MM units – Small Hass avocado ASP decreased -8% to $1.09/unit 6 Southeast Outpaced Total U.S. in Volume Sales Growth Rate

7. Southeast: YTD Q2 Category Per Store Per Week Averages Southeast had the third lowest dollar velocity – Southeast averaged $284 per store per week through Q2 2015 Southeast had the second lowest volume velocity – Southeast averaged 251 units per store per week through Q2 2015 7 Lower Dollars and Units Per Store Per Week in Southeast Presents Opportunity for Growth

8. Southeast: 2013-Q1 through 2015-Q2 Units vs. ASP Retail Units – The peak quarter was 2015-Q2 at 47MM units when ASP was $1.10/unit – The lowest quarter was 2013-Q4 at 27MM units when ASP was at $1.24/unit ASP – Lowest ASP to date occurred during 2015-Q2, $1.10/unit – Highest ASP to date occurred during 2013-Q3 at $1.34/unit 8