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WASTE To Waves - 1st Year UPDATE. What is Waste to Waves?

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Presentation on theme: "WASTE To Waves - 1st Year UPDATE. What is Waste to Waves?"— Presentation transcript:

1 WASTE To Waves - 1st Year UPDATE

2 What is Waste to Waves?

3 Recycles Styrofoam Packaging Into New Surfboard Blanks* + = W2W does not recycle single-use food styrofoam W2W only targets packaging and commercial foam W2W compliments RAP’s efforts to eliminate single-use food container foam

4 What happens to the foam?

5 Foam is “densified” and reprocessed into new EPS

6 W2W is a Public-Private Partnership Invention, Development and Operations Sponsorship and Funding (NGO ) (Blank Manufacturer) Additional Partners provide activism marketing and logistic support

7 Why Waste to Waves Matters 1.Styrofoam is the most common plastic trash found on our beaches (source: SD Surfrider survey 2011) 2.Styrofoam can be recycled indefinitely, but almost never is 3.Recycling is “cooler” when you can make a surfboard

8 How Waste to Waves Works

9 Creative Educational Website connects and informs participants about the W2W program See content at: http://wastetowaves.orghttp://wastetowaves.org

10 EPS foam Collections occur at 20+ CA surf shops and at Special Events Special Events Included: UC Santa Cruz City of Malibu Aquarium of the Pacific (Long Beach) Earth Day (multiple events) Aquarium of the Bay (San Francisco)

11 Local collection efforts build goodwill and community

12 School Programs engage youth in community activism

13 Commercial Collections

14 Impact Evaluation (so far)

15 Environmental Benefits 20,000+ lbs of EPS collected and diverted from the landfill and oceans 90,000+ lbs of CO 2 emissions averted (41 tons)

16 Educational Benefit Four schools and universities 600+ kids One award-winning science project Lots more to come in Fall ‘12 Major outreach, activation, and engagement with education partners

17 Surf Industry Benefit Online survey with 1000+ responders used to obtain data http://www.wastetowaves.org/rafflehttp://www.wastetowaves.org/raffle

18 How Chapters Can Get Involved

19 Surfrider Chapter Opportunities For select CA Chapters: We are looking for a W2W coordinator (SoCal Chapters) Help create foam collection opportunities in your community Schools, foam drives, etc… For other Chapters: Legwork needed to identify foam transport and processing infrastructure We will help you develop this! Everyone can buy W2W recycled EPS blanks! See Jim Moriarty’s 3-part blog story on his W2W surfboard

20 http://www.wastetowaves.org kevin@sustainablesurf.org michael@sustainablesurf.org


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