1. PNB PR Results Summary – 15 July 2010

2. agenda PR Objectives Target Media Outlet List Summary of Results
List of Respondents
Coverage Report by DMA

3. PR objectives Distribute PNB press release to Filipino media to
Increase awareness of PNB / WU tie up among target audience
Create word of mouth among Filipino communities
Maximize coverage

4. Target Media Outlet List
$38k Value!!
Total number of media outlets = 62

5. List of Respondents
$38k Value!!

6. List of Respondents
$38k Value!!

7. Coverage Report by DMA

8. Los Angeles

9. Los Angeles: List of Respondents

10. Los Angeles: Print Clips

11. Los Angeles: Print Clips
Tribune USA – 11 June
Asian Journal – 12 June
Balita – 12 June
Philippine Media – 16 June

12. Los Angeles: Print Clips
Manila US Times – 24 June
Philippine Times – 24 June
Ang Peryodiko– 1 July

13. San Francisco

14. San Francisco: List of Respondents

15. San Francisco: Print Clips

16. San Francisco: Print Clips
Manila Mail – 16 June
Philippines Today – 16 June
Asian Journal– 18 June

17. New York / New Jersey

18. New York/New Jersey: List of Respondents

19. New York / New Jersey: Print Clips

20. New York/New Jersey: Print Clips
Filipino Times– 12 June
Filipino Reporter– 18 June

21. New York/New Jersey: Print Clips
Asian Journal– 18 June

22. National

23. National: List of Respondents

24. National: Online Clips

25. National: Online Clips
Philstar.com – 26 May

26. National: Online Clips
Balita.com – 12 June
June

27. National: Online Clips
Inquirer.net – 14 June

28. National: Online Clips
Asianjournal.com – 16 June

29. National: Online Clips
Philippinenews.com – 18 June

30. National: Online Clips
Filipinas Magazine .com– 25 June

31. National: Online Clips
Thepinoyweekly.com – 27 June

32. National: Online Clips
eManilamail.com – 2 July

33. National: Radio Clips

34. National: Radio Clips
Please click on speakers below in slide show mode to listen to the clips.
Radio Manila – 18 June
Radio Pinoy – 25 June

35. National: Print Clip

36. National: Print Clip
Philippine News– 2 July

37. Hawaii

38. Hawaii: List of Respondents

39. Hawaii: Print Clips

40. Hawaii: Print Clips The Fil-Am Courier – 16 June
Hawaii Filipino Chronicle – 26 June

41. Seattle

42. Seattle: List of Respondents

43. Seattle: Print Clip

44. Seattle: Print Clip
Filipino American Herald – June

45. Las Vegas

46. Las Vegas: List of Respondents

47. Las Vegas: Print Clips

48. Las Vegas: Print Clips Asian Journal – 17June
Nevada Examiner – 18 June
Philippine Times of St Nevada – 25 June
Balita – 30 June

49. San Diego

50. San Diego: List of Respondents

51. San Diego: Print Clips

52. San Diego: Print Clips Philippine Media – 18 June
Asian Journal – 18 June

53. San Diego: Print Clips Philippine Mabuhay News – 30 June
Pinoy Weekly – 26 June

54. Sacramento

55. Sacramento: List of Respondents

56. Sacramento: Print Clip

57. Sacramento: Print Clip
Philippine Headlines – 2 July

58. Chicago

59. Chicago: List of Respondents

60. Chicago: Print Clip

61. Chicago: Print Clip
Pinoy News Magazine – 30 June

62. thank you