3. THE MAGAZINE

4. 4 Most widely read business magazine publication in the world 2,400 reporters and 146 news bureaus in 72 countries 2 million weekly readers around the world 10.7 million unique users on businessweek.com 1.3 million downloads of Businessweek+ app

5. BLOOMBERG BUSINESSWEEK DIGITAL 5

6. B-SCHOOL CONNECTION PROGRAM FOR STUDENTS: Gives a Competitive Edge FOR FACULTY: Enhances Curricula FOR INSTITUTIONS: Creates Unparalleled Opportunity 6 What’s Included: Subscriptions for Faculty & Students + Access to Faculty & Student Resource Centers Click to View Sample Zinio Issue Click to View Sample Zinio Issue

7. TOUR OF THE RESOURCE CENTER 7 http://www.resourcecenter.businessweek.comhttp://www.resourcecenter.businessweek.com/

8. STUDENT OUTCOMES 8 “Bloomberg Businessweek is such a helpful accompaniment to the discussions/topics in all of our classes this semester. I thought the articles were relevant to our subject matter, kept the discussions lively and made the class feel fresh and current. Really valuable to the overall learning process. It provided the real-life application of business concepts. Great idea!” — Student feedback “ I thought I’d be too busy to read it, but since it’s part of assignments I felt I had to. After a few classes, my opinion changed – the magazine is very interesting and current. I enjoy reading it all! Now I make time to read regularly. It gives me insight and enhances my business knowledge. — Student feedback

9. To Learn More: resourcecenter.businessweek.com Contact: Steven Pietsch e: spietsch1@bloomberg.com ph: 972/741-5666