2. Audra Ricketts RabbitRabbit’s Creator Artist/ Actor Free Spirited, Doesn’t take herself too seriously

3. Production Hand Made Estimated Cost $0.70 Retailers Buy For $2.50 and Sell for $500

7. What is Different about this Greeting Card Company? Company Motto: “Sex, Sap and Sarcasm” Ironic Reaching a different Target Market

8. What is the Target Market? Trendy/ Younger Customer Good Sense of Humor Not Easily Offended Women

9. How Is She Marketing To Her Target Market? Trendy Boutiques Around Town Yaletown Main Street South Granville Local Press From Trendy Magazines Vancouver Magazine, LouLou Cards Specifically for Women

10. Sources