1. Capabilities of Humans

2. Gestalt More than the sum of its parts

3. Gestalt German word for form/shape/likeness

4. Proximity Objects near each other appear as a group Have you ever sorted things into piles?? Additional ‘group’ characteristics are assumed "Guilt by Association" is natural human bias Example: Apple's Keynote tool bar:

5. Emergence

6. Multi-stable perception Ambiguous perception “Stably” perceive multiple things A 3D cube drawing Flashing lights moving 1 direction or the other

7. Invariance Consistently perceived (invariant) Mind recognizes the object despite variations in translation or even shape

8. Similarity

9. Proximity

10. A clue into a known mental model Mimics similar characteristics of the mental model User knows by relationship the characteristics Cut, Copy, Paste Trash or Recycling Bin The Desktop Online “Shopping Cart” Metaphors

11. A predictive model of the behavior of something Metaphors exploit user’s mental models Expectations are based on these Users will apply their mental models regardless Know your user base Mental Model

12. Symmetry Positioning (translational) Within shapes repeating pattern within the shape mirror images (reflection) [ ][ ][ ][ ][ ] On a larger more abstract view; “balance”

13. The natural “flow” Alignment Outlines Misalignment makes something look out of order “odd one out” is useful to exploit Continuity

14. Exploit the minds shape recognition Graphic design uses not much on so much for GUI Pie Menu Enclosure being same concept and more common in GUIs (edit handles on a selected item) Closure

15. Memory 7±2

16. Users don’t want to memorize Web surfers are even worse “Chunking” Memory Aids keyboard short cuts, bookmarks, icons, symbols File path, Bread Crumbs, Domain Names, File Names NOTE: this is not just about TEXT… for example: color, orientation, sound, smell, relative position 7±2

17. Time Sensory memory instant; subconscious or below that Short-term memory 30 sec - 2 min Long-term memory not reliable, easily manipulated often subconscious in nature; negatives & farce are true

18. Interruptions / distractions < 0.1 sec = “instantaneous” < 1.0 sec = noticed, but continues > 10 sec = interrupted, “where did my glasses go?” Web users frequently get interrupted…

19. FREE recall any order, no hints, little context SERIAL recall ordered or sorted: Recite the alphabet backwards... CUED recall signals help trigger up the memory - it doesn't have to be logical Any sense can be used; smell for example (is fastest) Kinds of Memory Recall

20. Recall puts work on the user memorization Recognition helps the user Figure out the mental model to apply Jogs their memory to Recall or provides the information Exploits their working knowledge Recognition vs Recall

21. Perceived Affordance "Intuitive"

22. A quality that makes it easy to identify the functionalities of an interface Combines the previous topics to let users “intuitively” operate something Light switches placed relative to the lights they control Door handles positioned closer to the open side “The Design of Everyday Things” (mentioned in the syllabus)

23. All the topics ALSO are impacted by other senses SOUND: representative sound or metaphor TIME: Light/Power switches intuitively react IMMEDIATELY Human vision is heavily MOTION based! Closure, Continuity, Invariance, Closure, Memory Aids, Multi-stable perception, metaphors and especially EMERGENCE Animation can greatly help the brain at these tasks Other Senses

24. Don’t force people to remember rely on recognition instead of recall chunk info Provide memory aids and visual cues Consider your user's Mental Models (metaphors) Provide FEEDBACK (please wait…) Conclusion