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Understanding the New Internet Economy Chapter 1
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Electronic Commerce The process of buying or selling goods or services across a telecommunications network Many technologies facilitate E-commerce – Electronic funds transfer – Electronic data interchange – Internet / World Wide Web Brick-and-mortar; bricks-and-clicks
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Networks
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A network is a group of computers connected by cable, telephone, or ___________ device. Networks can be “local” or “wide” area. The Internet is a wide area network.
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The Internet
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The Internet is a collection of interconnected networks that use common universally accepted protocols. The Internet is a world-wide network. Created when?
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The Internet The Internet contains computers that are either servers or clients. Servers provide the basic resources that users (clients) need.
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Common Internet Services
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The World Wide Web The WWW or Web is one of the common Internet services. – Created by whom? A Web Server is able to serve or supply Web pages containing text, graphics, and multimedia. Hypertext links; web pages; web site; web browser; HTML; e-business; intermediaries Statistics & sites
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E-Business Advantages
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E-Business Disadvantages
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The Value Chain A value chain or network is the collection of activities involved in the production of a class of goods or services. E-commerce can facilitate these chains or networks by using IT to exchange information between network members.
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Value Chains and E-Commerce E-Commerce can “shorten” a Value chain by linking manufacturers with ultimate customers. E-Commerce can eliminate intermediaries such as distributors, and in some cases retailers.
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The Value Chain
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A Value Network
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E-Business Models
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Business to Consumer (B2C) Direct to customer commerce Shortens the supply chain to consumers Results in higher margin to business or higher value for customer or both Can take a variety of forms Examples…
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Ashford.com
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Barnes&Noble.com
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Harry and David
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Business to Business (B2B) Direct exchanges between businesses Many forms and facilitating technologies Can be used to form stronger links between members
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Elements of B2B Exchanges
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B2B Summary
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Business to Government (B2G) Similar to B2B model Facilitates sales to governmental entities
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eFederal.com
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Consumer to Consumer (C2C) Exchanges between consumers Some sites similar to the “Want-Ads” eBay provides a C2C auction function InfoRocket provides a link to independent expert consultants who answer questions for money
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InfoRocket.com
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Consumer to Business (C2B) Reverse auction or demand collection model Name price for commodity or service
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priceline.com
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