1. Key Terms Bingo!

2. Choose 16 of the following terms: SUBSTANCE MISUSE SYNAPSETOLERANCE PHYSICAL DEPENDENCE PSYCHOLOGICAL DEPENDENCE WITHDRAWALCRAVING REWARD PATHWAY DOPAMINESTIMULANTHALLUCINOGENSEDATIVEMONOZYGOTICMAINTENANCE NEUROTRANSMITTERDENDRITEHEROINOPIATES ITCHY BLOOD PRO-SPECIESISMANTHROPOMORPHISMREDUCTIONISMNICOTINESMACKSELF-ADMINISTRATIONBREEDINGSTRESSPETAMETHADONE

3. Prevention of Drug Abuse KEY ISSUE

4. Map to Spec – Page 49 3. e) Describe and evaluate one campaign that has encouraged people not to use recreational drugs. You did this with Fran in last Thursday’s lesson!

5. Map to Spec – Page 51 5 a) Describe one key issue in health psychology, using the content studied within the application. The issue of how to prevent drug abuse The issue of how to prevent drug abuse

6. What other key issues have you looked at throughout this course? HOW ARE THEY IMPORTANT? HOW DO THEY RELATE TO ONE ANOTHER?

7. Why would prevention of drug abuse be important? Drug overdoses have caused more deaths than traffic accidents in the past several years Drug overdoses have caused more deaths than traffic accidents in the past several years 300,000 children live with parents who have a serious drug addiction 300,000 children live with parents who have a serious drug addiction Millions of pounds are spent every single year on drug treatment programmes Millions of pounds are spent every single year on drug treatment programmes 50,000 people who claim incapacity benefit, income support or jobseeker's allowance give "drug abuse" as the primary reason for their inability to get work 50,000 people who claim incapacity benefit, income support or jobseeker's allowance give "drug abuse" as the primary reason for their inability to get work

8. Government wants to protect its population Government wants to protect its population Will benefit the economy and health care system. Will benefit the economy and health care system. Why would prevention of drug abuse be important?

9. Campaigns against drug abuse http://www.youtube.com/watch?v=4L nA-xCz5U8 http://www.youtube.com/watch?v=4L nA-xCz5U8

10. http://www.youtube.com/watch?v=lq5 P5vW49e4 http://www.youtube.com/watch?v=lq5 P5vW49e4 Campaigns against drug abuse

11. Which one do you think is more effective? Why? Which one do you think is more effective? Why? Is it OK to use humour in such a serious campaign? Is it OK to use humour in such a serious campaign? Do you think shock tactics work? Do you think shock tactics work? Campaigns against drug abuse

12. Use of shock tactics Some argue that using these: Some argue that using these: - gives drugs added credibility - increases interest in experimentation - brands drugs as antisocial and deviant – more encouragement to use them as an outlet to demonstrate resistance and frustrations. - only confirms feelings of those who are already “anti-drugs”

13. Your Task Each group has been given a specific anti-drug campaign. Each group has been given a specific anti-drug campaign. In your groups decide on: In your groups decide on: - Who is the target audience? - What tactics are being used as a prevention method? (i.e. inform, educate, shock …) - How is it being implemented? - Do you think it will be effective? Why? - What could the problems be with this campaign? - What are the strengths and weaknesses of the campaign?

14. Your Task In your groups, come up with a campaign to prevent drug abuse. In your groups, come up with a campaign to prevent drug abuse. Think about: Think about: - Who are you aiming the campaign at? - Are you looking to prevent drug use in the first place or prevent users from becoming addicted? - How will you implement the campaign? (TV advert, poster, social networking, education, events etc…) - Are you looking to shock? Educate? Intervene?  You can produce a poster, role play, information sheet or any other resource