2. On April 13 th, 2012 Macy’s, in collaboration with Lion’s Pride Whiskey and CS Magazine, is excited to invite you to the launch of the new and exclusive cologne- HIM The event will be in support of the Common Ground Foundation, a Chicago-based organization that supports underprivileged youth

3. To build awareness and hype, on April 12 th, 2012 Macy’s will be hosting a pre-promotion fashion show event featuring various denim lines sold at Macy’s The fashion show will take place on the fragrance floor of Macy’s State St. location The different looks of the fashion show will embody the idea and look of the HIM brand

4. Just like a man who wears HIM, the event will be masculine, sophisticated, and modern. Guests will enjoy an evening of luxury with signature cocktails, custom cigars, and activities that appeal to the urban male

5. A Chicago native, musician, and founder of the Common Ground Foundation- Common will be our spokesperson for the event and the host for the night In addition to speaking about his foundation, Common will also perform acoustically at the event.

6. Because HIM will first be offered exclusive to the Chicago community, this event aims to support the local economy in the same way Catered food and drink will be locally sourced

7. In addition to our sponsorship with Macy’s, we will have two participating sponsors Lion’s Pride Whiskey CS Magazine Additionally, Callaway golf will be our on site sponsor

8. To reach our target man, we plan to utilize various media outlets Newspapers such as the Tribune, Sun Times, and the RedEye Radio broadcasts CTA signage CS Magazine

9. Goodie bags HIM cologne CS Magazine three month subscription Two Lion’s Pride engraved high ball glasses A copy of Common’s book One Day It’ll All Make Sense Frango mints Callaway golf ball & tee set with the HIM logo

11. Total Revenue: $192,000.00 Total Expenses: $162,000.00 Total Donation: $30,000.00 P.N.L.: $0.00