1. Unit 3 Overview – BUSINESS FUNDAMENTALS Chapter 3 – Culture Basics Chapter 3 – Need for Cultural Awareness Chapter 3 – Impact of Culture on Business Culminating Activity for Unit 3 – Unit Test Tentative Date November 20th Chapter 3 – Cultural Dimensions

2. Chapter 3: WHAT IS CULTURE? Fundamentals of International Business Copyright © 2010 Thompson Educational Publishing, Inc. Cultural Awareness and Business Canadian firms that want to “go global” must determine the extent and importance of cultural differences between Canada and their target nations. _________________________ ____________________________________________ ____________________________________________ They must decide _________________________ ____________________________________________ ____________________________________________ Some cultural traits can be studied and learned; others can only be understood by living in a country and experiencing the culture first-hand.

3. Chapter 3: WHAT IS CULTURE? Fundamentals of International Business Copyright © 2010 Thompson Educational Publishing, Inc. Cultural Awareness and Business

4. Extent and Importance of Culture  1. Extent of Foreign Operations  2. Control of Foreign Operations  3. Degree of Cultural Differences  4. Number of Foreign Operations Chapter 3: WHAT IS CULTURE? Fundamentals of International Business Copyright © 2010 Thompson Educational Publishing, Inc.

5. Chapter 3: WHAT IS CULTURE? Fundamentals of International Business Copyright © 2010 Thompson Educational Publishing, Inc. Cultural Awareness and Business 1. ___________________________ ____________________  Level of cultural awareness depends on ____ _____________business a company does in a foreign country and the ____________________ it does there.  Primarily domestic operations that export to only one or two foreign markets don’t need to be as conscious of cultural differences as businesses that have manufacturing, retail, and other interests in another country.

6. Chapter 3: WHAT IS CULTURE? Fundamentals of International Business Copyright © 2010 Thompson Educational Publishing, Inc. Cultural Awareness and Business 2. ___________________________  Companies that have branch plants or distribution outlets in other countries that are managed by ______ _____________ do not need to have as much knowledge about cultural differences.  If all of a business’s foreign dealings are handled domestically, the required level of cultural awareness ____________.  e.g. Canada’s foreign operations are handled by the headquarter company in Canada

7. Chapter 3: WHAT IS CULTURE? Fundamentals of International Business Copyright © 2010 Thompson Educational Publishing, Inc. Cultural Awareness and Business 3. ___________________________  If the culture of the foreign _________________ to Canadian culture, companies do not need to spend much time examining cultural differences.  When the language, habits, beliefs, and attitudes of a culture are markedly different from Canada’s, it is ____________ to study the culture of the foreign market.

8. Chapter 3: WHAT IS CULTURE? Fundamentals of International Business Copyright © 2010 Thompson Educational Publishing, Inc. Cultural Awareness and Differences 4. ____________________________  Companies conducting business in_____________ ____________must be aware that each country has a distinct culture.  The more operations a business has in foreign markets, the greater the need for cultural knowledge.

9. Homework  Read pages 70-73  Page 73 Think About It Questions  Read pages 74-76  Page 92 #2, 9, 12, 17, 18 Chapter 3: WHAT IS CULTURE? Fundamentals of International Business Copyright © 2010 Thompson Educational Publishing, Inc.