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IAEA International Atomic Energy Agency EPR-Public Communications L-08 Sources of Information
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IAEA Sources of information for the public Variety of sources; Positive public response from credible sources of information; Credible = consistent, authoritative, factual; Information should reflect needs of intended audience; PIO to monitor other sources.
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IAEA Sources of information for the PIO Emergency response teams; Emergency site personnel (NPP, industrial site, hospital, etc.); Local, national and international agencies.
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IAEA Sources of information for the PIO Sources of information within your organization: Identify who in your organization will be gathering critical information on the emergency (e.g. on radiation levels, injuries or deaths); Know who will be in charge of mobilizing resources and making plans for public actions like sheltering or evacuation; Collect contact information necessary to be in communication with these sources. Establish mechanisms for communicating with them during the event (phone, email, etc.)
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IAEA Sources of information for the PIO Sources of information from other organizations responding to or involved in the emergency: Identify other organizations involved in responding to the emergency. Some may already be part of ICS but many will not; Include agencies at all levels of government, as well as international; Collect contact information: establish and test communication mechanisms.
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IAEA Sources of information for the PIO The general public: Direct, via inquiries from the public; Indirect, via social media networks.
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IAEA Monitor information from all sources All sources must be monitored for 3 reasons: For additional useful information; To be aware of the reporting of any inaccurate information; To be aware of all information being disseminated about the emergency in order to maintain your organization’s credibility and ability to influence public behaviour..
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IAEA Sources to monitor The news media; Online information and opinion sources (e.g. blogs, NGOs…); Establish an inventory of the key websites to monitor in the media and social networks; Establish procedures for reporting external information to key officials in your organization.
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IAEA Coordination amongst organizations Many other organizations at the local, national, regional and international level will be communicating during a nuclear or radiological emergency; Make an inventory of these organizations and establish ways to monitor what they are saying. Establish contacts with them and mechanisms for communications; Appoint staff responsible for this coordination.
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